Finding the right printing company to help you implement an effective marketing strategy can make or break your company’s success. If you choose a provider that delivers sub-par work and makes it more difficult to reach your long-term business goals, then it could spell disaster for you trying to reach the audience you need to survive.
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To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign, or organization to stand out from the pile of mail your customers receive every day.
Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten demographic or reinforcing support within your existing voter-base, increasing awareness for your candidate is the only way to make sure they get more votes than their opponent.
On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging impressions and clicks by increasing exposure for specific users.
You hear it all the time: “print is dead.” While companies are migrating to online advertisements and allocating less time and resources toward direct mail campaigns, there are still several benefits to the old-fashioned way.
There’s more emphasis than ever on digital marketing strategies and ubiquitous social media marketing these days. However glued people may seem to their computers and smartphones, it’s hard to beat the specificity and data collection of direct mail advertising.
You want to make sure your next direct mail marketing campaign is a success, but how do you make sure you get the results you need? Outsourcing your direct mail marketing to a full-service company is a great strategy for increasing brand awareness and reaching your target demographic.
At first glance, direct mail and digital marketing strategies don’t seem like they’d go hand-in-hand—in fact, most people see them as different as night and day, separated by a firm generational line.
If you’re in the market for a warehouse management system, it’s important to choose a vendor that you can trust to deliver solutions that fit your organization’s unique requirements. Depending on your industry, the approach you take to warehouse management needs to be tailored to industry-specific necessities.
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