Getting your mail past an office receptionist and into the hands of a C-Level employee is tough. It’s their job to throw away anything that’s a potential waste of their boss’ time, and it’s your job to make the gatekeeper believe that your envelope is different from the rest.
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This is a time for change in the mailing industry. The digital age has brought about an abundance of new needs: results, results, RESULTS…all at a faster rate.
With the 2016 elections coming up, be prepared for lots of reading materials in your mailbox, same as every four years. But while this has been the norm for those earlier generations, the millenials are finally moving out of their parent’s house and living on their own.
Pricing – keeping you informed about the prices and mailing standards of the United States Postal Service
First-Class Mail Parcels transfer to the Competitive Price Listing
On July 20, 2017, the Postal Regulatory Commission (“PRC”) conditionally approved the transfer of the First-Class Mail Parcels (“FCMP”) product from the market-dominant product list to the competitive product list.
By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier!
On April 10th, 2016, something will happen that hasn’t happened in nearly a century. The USPS® is decreasing postage rates! You heard it right. Rates will fall by an average of 1 to 2 cents per mail piece, depending on retail vs.
If you need to be convinced that direct mail still works, then just look at the study done by Printing Industries of America. When you weave direct mail efforts into your normal marketing campaign, the payback increases by an impressive 20%!