Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the production process.
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Printing and mailing may not seem like a difficult task; but when you’re a business, it can be a huge burden. Not only is it a lot of work to get the mail out accurately and on-time, but it also uses a lot of time and resources.
Many printing projects require quick turnaround times and variable data. This is where digital printing comes in. Digital printing is the specific method of printing directly from a graphics file or computer-generated digital image using a high-volume laser printer or high-speed inkjet printer.
While many companies believe that print is a dying medium, good marketers know that an effective marketing strategy includes a good mix of every medium, including print. Making direct mail a part of your overall marketing strategy is a cost-effective way to reach customers and a great way to personalize your message.
Companies understand that many of their customers are searching for products online, which is why most have shifted their focus towards competition on the cyber market.
Consumers today are able to browse through entire store catalogues from the comfort of their couch, and nowadays, multi-billion-dollar enterprises are exclusively online.
Finding the right printing company to help you implement an effective marketing strategy can make or break your company’s success. If you choose a provider that delivers sub-par work and makes it more difficult to reach your long-term business goals, then it could spell disaster for you trying to reach the audience you need to survive.
To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign, or organization to stand out from the pile of mail your customers receive every day.
Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten demographic or reinforcing support within your existing voter-base, increasing awareness for your candidate is the only way to make sure they get more votes than their opponent.
On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging impressions and clicks by increasing exposure for specific users.
You hear it all the time: “print is dead.” While companies are migrating to online advertisements and allocating less time and resources toward direct mail campaigns, there are still several benefits to the old-fashioned way.