Blog

How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the production process.

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Tips for Designing Your Marketing Materials for Print

While many companies believe that print is a dying medium, good marketers know that an effective marketing strategy includes a good mix of every medium, including print. Making direct mail a part of your overall marketing strategy is a cost-effective way to reach customers and a great way to personalize your message.

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The Importance of Warehousing for E-commerce Businesses

Companies understand that many of their customers are searching for products online, which is why most have shifted their focus towards competition on the cyber market.

Consumers today are able to browse through entire store catalogues from the comfort of their couch, and nowadays, multi-billion-dollar enterprises are exclusively online.

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Tips for Choosing the Best Commercial Printing Company

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Finding the right printing company to help you implement an effective marketing strategy can make or break your company’s success. If you choose a provider that delivers sub-par work and makes it more difficult to reach your long-term business goals, then it could spell disaster for you trying to reach the audience you need to survive.

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Tips for Custom Postcard Printing

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To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign, or organization to stand out from the pile of mail your customers receive every day.

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Plan Your Political Mail Campaign with Presort

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Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten demographic or reinforcing support within your existing voter-base, increasing awareness for your candidate is the only way to make sure they get more votes than their opponent.

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