Blog

Factors for Analyzing a Successful Direct Mail Campaign

Is your direct mail printing strategy effective enough?

Starting up a direct mail campaign without having specific metrics in place is a recipe for disaster. If you’re not diligent about adhering to a set of predetermined factors to measure yourself by, then you’re already putting yourself at a disadvantage; how can you ever hope to understand whether or not it’s successful if you don’t even have a method to measure that success?

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Tips for a Successful Holiday Direct Mail Campaign

Even with all the social media marketing and internet advertising, there is still no substitute for a smart, targeted, and well-designed direct mailing campaign. Direct mail is appropriate for any size business and are a great way to get your message in front of a targeted, motivated audience.  

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Direct Mail Digital Technologies

Intertwined Marketing Campaigns = Increased Audience Engagement

In an era where marketing is more dependent on technology than ever before, it’s hard to fathom that direct mail marketing is something you need to get involved in.

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Postcard Printing

Make your mark with postcard printing.

You might normally associate a postcard with a faraway place that your parents went to once, but they can be a whole lot more than that with the right marketing strategy.

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Millennials and Direct Mailing

The internet is an indispensable part of everyday life for nearly everyone. Some more so than others, as millennials are spending a lot of time online, reading blogs, browsing social media, reading email.

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How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the production process.

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