Variable data printing (VDP), also called variable information printing, allows businesses to print large numbers of mailed pieces and customize each one for a different recipient. Some businesses use this printing process for marketing materials and campaigns, but healthcare organizations and facilities can use it to reach patients through statement printing and mailing. Let’s look at what variable data printing is and how healthcare organizations can make the most of it.
Variable data printing combines digital printing techniques with computer database storage to create large amounts of printed materials using mass customization. Until digital printing emerged, businesses and organizations used offset printing to create mass produced mailing campaigns to deliver identical mail pieces to a wide range of customers or patients. They would use mail merges to put individual names and addresses on the different pieces. Otherwise, all the pieces looked alike. Now, VDP allows organizations to customize patient or customer information, materials’ imagery, and many other components of mail pieces. Many industries have taken advantage of this technology, including the healthcare industry.
Healthcare organizations often use variable data printing to maintain HIPAA compliance while performing healthcare statement printing. For example, a hospital can print and mail patient bill statements en masse. They can use VDP technology to print confidential patient information on each bill statement while limiting access to that information. Your healthcare organization can use variability printing to perform medical billing through mail services while still protecting your patients’ sensitive information.
At Presort, we use VDP with security measures in place to maintain all relevant HIPAA regulations when we print your healthcare billing statements. We include 2D barcodes on every invoice we print. We also print all patient payment and medical information precisely and accurately. Then we audit every printed piece to ensure all the information is correct.
Our VDP services enforce and maintain the HIPAA Privacy Rule. The Privacy Rule sets limits on how information can be shared, stored, and used. We follow the Privacy Rule to ensure your patients’ information stays safe as we print it onto your statements.
Yes, we do. We combine our statement printing services with our direct mail services to send out your patient statements as quickly and effectively as possible. We use variable data printing to customize each statement for each of your organization’s patients. Then we use our mail services to send them off to the right places. We can also sort your mail before we send it, so your organization can take advantage of discounted postage rates. Overall, Presort provides comprehensive services to deliver your patient billing statements in a timely manner.
You can use VDP for more than just statement printing. You can also use VDP for your organization’s marketing campaigns. For example, if your facility begins offering new services, you can print different images related to those services on marketing materials that go to different recipients. If your organization conducts fundraising, you can customize fundraising request mail pieces with VDP as well. Consider the people you’re sending them to and their relationships with your organization. If they’re a major donor, you could send them materials with images of your facilities and board members. If you send fundraising materials to a former patient, you could choose images of people receiving the care they had for their materials. Variable data printing has many uses, and you can apply this printing technology to many aspects of your healthcare organization.
Reach out to us today to create patient billing statements and more for your healthcare organization. We help you choose the right design for your billing statements and the mailing options that meet your needs. When you partner with us, we provide comprehensive services to create the customized, printed direct mail materials you want delivered to the people on your mailing list. Our VDP services are just one high-quality aspect of our broader services.