How to Build a Direct Mail Marketing Campaign for Ecommerce Businesses

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Creating a direct mail marketing strategy will help you bring much more attention to your eCommerce site.

Online shopping has been extremely popular since the great internet boom of the 1990s. Business eCommerce is more important than ever before. Although several companies specialize with their own, unique eCommerce platform, others have become dependant on shopping channels like Amazon or Shopify. It really doesn’t matter what your preferred outlet is as long as you have the right strategy that will bring customers to it.

When it comes to eCommerce, one of the best ways to bring awareness to your business is through direct outreach. If you’re looking for an out-of-the-box way to bring shoppers into your online store, then consider taking a direct approach. By implementing a direct mail marketing strategy, you are sure to turn some heads and bring attention to your eCommerce platform.

If you want to pull off a successful direct mail campaign that helps bring more activity to your eCommerce site, then make sure you follow these critical steps:

Establish CTAs of the Direct Mail Campaign

What do you hope to accomplish with your direct mail campaign? Do you want to bring in more customers, sell more products, or just bring awareness to your business? Perhaps it might even be a combination of any of the three. Whatever your goals are, make sure that they are clearly defined in the marketing strategy and persuasive enough on the mail piece. Make your call to action bold and clear so that you capture your reader’s attention.

Identify the Target Audience

Do you want to nurture current customers or gain the attention of new prospects? Either way, establishing a mailing list can help you get your mail pieces in front of the right eyes. Before printing and mailing any specific marketing material, make sure you define the target audience that is likely to respond to the campaign’s call to action.

Bring Your Audience to the Website

The most important thing is to get audience members to visit your website. Whether it’s a sales promotion or any other incentive, the main goal of the direct mail initiative is to bring more traffic to your business’ eCommerce website. It’s wise to create a CTA that entices readers to visit the website, because it will help generate sales in the process, thus turning profit for your business.

Create Personal Messages

Whether it’s a letter, brochure, pamphlet, or any other unique mail piece, make sure that you add a personal touch to it. Using data generated from your mailing list, you are able to find critical information that specifically relates to the consumer. Always address the recipients by their names and title of the profession and do whatever is necessary to make the message applicable to their needs or interests.

Automate Marketing Efforts

Once you have the right marketing strategy in place, it’s to put your plan into effect. Automated your marketing services can streamline every aspect of the campaign. This includes the initial design and printing phase to the distribution efforts and beyond. If you want to roll out an automated marketing process, make sure to follow these four guidelines:

  1. Use an automated customer relationship management (CRM) platform.
  2. Segment your mailing lists.
  3. Create a mailing schedule.
  4. Nurture your efforts with follow up messages.

Work With the Experts at Presort Inc.

When it comes to direct mail marketing, there is no one better to work with than the experts at Presort Inc. With nearly 30 years of experience as professional outreach specialists, we are able to create sterling mail pieces that help generate attention to your brand. We are full-service problems that will be there from the initial design to the outreach and beyond.

If you are a business owner with an eCommerce platform, we have the marketing solutions to help bring more traction to your site. Give us a call and schedule a free consultation with one of our experts so you can begin executing the perfect direct mail strategy