The Power of Persistence: Why One Mailer Isn’t Enough for Direct Mail Marketing Campaigns

In the vast sea of emails and online ads, direct mail continues to stand out as a tangible, impactful way to reach customers. Yet, one crucial mistake often made in direct mail campaigns is the assumption that a single mailing is sufficient to capture attention and drive action. In reality, the power lies in persistence—in the repeated touchpoints that engage, remind, and ultimately convert recipients.