What Is Offset Printing?

Offset printing uses etched plates that apply ink onto a sheet of paper stock. The setup is more time consuming than digital as each plate needs to be created, ink applied, and the press needs to be run for a few cycles until the plates are properly inked. This is the most common form of commercial printing, used generally for magazines, newspapers, books and stationery as it can produce high quality images and prints in large volumes.

Presort Inc. will guide you through this process every step of the way. We will also explain the advantages and disadvantages of digital and offset printing as they apply to your unique print marketing needs and mailing campaigns. Our experience printing large volumes or one-of-a-kind mailings will help you make the right decision for your next project.

  • Volume – If your digital marketing project needs 2,000 copies or more of the same printed material, offset printing can handle high volume and still produce high quality.
  • Consistent Quality – If you are going to print 100,000 copies of something, don’t you want each copy to be exactly the same and of the highest quality? Offset printing is the most effective way to achieve this. Also, if you plan to print using the Pantone Matching System, offset printing will provide the best color match.
  • More Medium Options – Offset gives you the flexibility to print on a wide range of printing surfaces besides paper such as metal, leather, cloth, plastic, and even wood. Also offset presses can print on a wider variety of paper sizes and weights so you can fully customize any print job.
  • Unit Cost – Volume means savings with offset printing. While the set-up fees may be more costly for offset printing, the more you print, the lower the per unit cost. It continues to be the cheapest method for printing high quantities of quality commercial material.
  • Quick Turn Around

    We offer lower lead-time burden so as soon as the creative idea is ready, it is printed.

    Presort Inc. offers:

    On-Demand Printing: Our printing provides you the freedom to choose the quantity of your marketing material according to what you need.

    Quick Turn Around Time: Presort printing offers a lower lead-time burden so as soon as the creative idea is ready, it can be printed.

    Exceptional Quality: With our printing expertise, Presort Inc. never asks you to comprise on quality in case of variable data or lower quantity. Advanced color match capability guarantees vibrant and accurate color to your brand.

    Accommodates Creative Ideas: The opportunity to engage consumers from a targeted mailing list is only as limited as your ideas. The possibilities of printing are endless.

    If you can imagine it, we can print it. Increase the response rates on your direct mail campaign when you integrate personalization and creative design.

    Our printing products include:

    • Use of Synthetic Materials
    • Full Bleed Printed Envelopes
    • Full-color letters
    • Envelopes
    • Postcards
    • Books
    • Brochures
    • All other types of paper printing items

    We take customer satisfaction to the next level: Always Clients First.