Every Door Direct Mail (EDDM)
Presort Inc. is here to reinforce your mail campaign.
What Is Every Door Direct Mail (EDDM)?
When it comes to direct mail, you must reach every prospect on your target mailing list. Unfortunately, postal operations aren’t perfect. Mail pieces get lost, target consumers don’t get the touches, and your business exerts a lot of effort and money for hardly any return. Every Door Direct Mail (EDDM) markets your business to every door in the neighborhood without the need for targeted mailing lists with specific addresses or names.
The United States Postal Service’s EDDM retail program allows you to deliver your postcards to individual neighborhoods using carrier routes. You identify the carrier routes and the drop date, and USPS will deliver your message directly to every door on the route.
When you partner with Presort to coordinate your EDDM route, you save the cost of buying a mailing list, and there’s no permit required, which keeps more money in your pocket. We design and print your marketing materials according to your specifications.
Spread Your Message To a Wide Audience
Presort Inc.’s EDDM services are a cost-effective and flexible way to build your customer base and spread your message. Reach out today to learn more about how we can help.
The Benefits of an EDDM Route
With every door direct mail, your flyers, brochures, postcards, and other materials are sent to every household on your chosen carrier route. When planning this mail service, you can target neighborhoods based on demographics like household size, age range, and income. While EDDM is a subset of direct mail services, it isn’t as customizable or targeted as other alternatives, like mailing list services.
Nonetheless, every door direct mail is an excellent way to tap as many potential customers as possible without breaking the bank. A well-planned EDDM route helps build your customer base. As awareness of your products and services grows, you can leverage the interest you gain from your mail campaigns to build a mailing list.
Presort’s every door direct mail services offer these benefits:
- No mailing list needed
- High return on investment
- Simple, all-in-one package
- No postage permit required
- Services are as close as your local post office
- Flexible range of sizes and formats for messaging
EDDM Requirements and How To Plan Your Campaign
When you partner with Presort Inc. for EDDM services, we help you discover your business goals. Whether you’re a small business or an enterprise, it’s essential to understand what you want to gain from your mail campaign. Do you want to target a specific demographic? Would you rather mail out flyers or brochures? What product or services do you want to highlight?
Knowing what you want makes it easier to determine whether EDDM is suitable for your company. Similarly, when the time comes for you to evaluate the performance of your mail campaign, you know how to measure your success.
Presort Inc. also helps you navigate EDDM mailing costs. We use our services to discover discounted postal rates and ensure your mail campaign doesn’t exceed your marketing budget. When you work with us, you get a solid marketing strategy and only pay what you planned.
Design and Print Materials According to USPS Requirements
The United States Postal Service has strict mail size guidelines for EDDM. All mailpieces must have the entire mailing label on the top half of the material. The label’s orientation doesn’t matter, as long as the labels placed parallel to the shortest end aren’t upside down. USPS marketing mail regulations also require that mail pieces are taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
Presort’s creative design and printing services make sure you receive mail that meets your needs. We take your unique ideas and turn them into irresistible marketing collateral. Our in-house creatives produce original designs that set you apart from the competition.
We also help you determine the best carrier route with state-of-the-art mapping tools. Targeting a specific demographic helps you reach the customers you want to contact. When you take the time to research and plan an approach, you weed out the less promising routes, saving you money on mailing costs and maximizing efficiency.
To deliver every door direct mail successfully, you need to plan for more time than other direct mailing options. Delivery times for EDDM range from 7 to 14 days from when it’s received at the post office. Presort prints and mails your EDDM retail materials at least one to two weeks before you want them to arrive at households.
The Advantage of Presort’s Business Growth Solutions
We’re much more than a typical direct mail marketing company. Presort Inc. works around the clock to help your company grow. Our in-house designers can create brochures, flyers, menus, and catalogs that are sure to attract customers to your services. We do what it takes to help your organization succeed.
Our team is a results-oriented group of mailing specialists. With our team by your side, you enjoy professionally designed marketing assets, greater response rates, and greater satisfaction overall.
How Can Presort Inc. Improve Your Direct Mailing Efforts?
H2: Semantic Keyword of Head Keyword
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H3: HEADLINE SUB-ITEM OF H2
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H2: Call To Action
Call to Action Subtext. Drive visitors to an action. Have compelling CTAs that help visitors find answers to their needs. 150 characters (25 words.)
H2: Semantic Keyword of Head Keyword
Content Section 2 – This section is used to drive up the H1 Keyword rank and expand on the h1 subject. The H2 above is selected as the secondary keyword and needs to always be in support of the H1. This content uses Secondary keyword and related keywords within the copy. This should also incorporate LSI (latent semantic indexing) but is advanced. Throughout the content, we need to have internal links that lead people to other internal sources that reinforce or message.
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H3: HEADLINE SUB-ITEM OF H2
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H2: Semantic Keyword of Head Keyword
Content Section 3 – This section is used to drive up the H1 Keyword rank and expand on the h1 subject. The H2 above is selected as the secondary keyword and needs to always be in support of the H1. This content uses Secondary keyword and related keywords within the copy. This should also incorporate LSI (latent semantic indexing) but is advanced. Throughout the content, we need to have internal links that lead people to other internal sources that reinforce or message.
Internal Linking. Beyond the navigation and buttons, incorporate internal, relevant links throughout using buttons and text. Obviously we will link to the sub pages but incorporating other links in the description will also help.
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ADDED EMPLOYEES THIS YEAR
H3: HEADLINE SUB-ITEM OF H2
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H2: Call To Action
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