Stay relevant with eye-catching, effective printed marketing materials.
Your sales strategy is most likely based on face-to-face interactions. After all, it is easier to explain the advantages of your products and services, answer questions, and explore pain points in person. But once this conversation is over, the best way to maintain a strong presence and stay top-of-mind is through leave-behind marketing pieces.
Your meeting with key decision-makers is the beginning of a conversation about their best options going forward. These conversations are likely to continue long after your sales team has left, which means any custom leave-behind materials you provide should be relevant to their needs. Additionally, they need to be eye-catching to stand out from other materials. The messaging on a leave-behind should be laser-focused on how your company can help and include easy instructions about contacting you for the next steps in the sales process.
The key to a successful printing strategy with leave-behind marketing materials is to ensure the pieces are well-designed and of the highest quality. A sales pitch isn’t the time for hastily photocopied ads and cheap-feeling paper stock. The materials you leave behind represent your products and services, so leaving a solid impression of your brand is essential. After all, the strength of your sales leave-behind materials could determine what the prospect remembers from your pitch and make a huge difference whether they choose to move forward with your company.
Boldly printed materials are crucial to keeping your branding strong, visible, and recognizable to your prospects. They help you put your best foot forward and ensure that you stand out from your competition and are not easily forgotten or overlooked. When choosing your marketing materials, make sure your options allow you to create customized leave-behinds easily.
Your customers want to make informed decisions, and the more information you can give them, the easier this decision is. A brochure is a great leave-behind marketing tool to give your customers detailed information about a specific product or service. A brochure is much more than just a piece of paper with statistics and information on it. It’s a carefully crafted resource designed to tell consumers about your services, expertise, professionalism, and your credibility.
Where brochures provide lots of information about a specific product, sell sheets give more of an overview. They can still leave the lasting impression you need but through less content. A custom leave-behind sell sheet is an excellent choice for other key decision-makers that weren’t at your presentation and serves as a brief pitch instead of an overload of information. Case studies are a great way to describe something specific your business does by telling a story about one of your past successes.
When you promote an event or a cause, pre-printed flyers are a great leave-behind marketing piece to give people who can help get the word out. When it’s time to produce flyers, be sure to create stunning designs that draw attention to your event. You can also enhance your flyers with sleek graphics, eye-catching colors, and unique textures and finishes that appeal to multiple senses.
The ultimate sales leave-behind marketing item is a catalog. They allow a motivated potential customer to buy an entire list of the products you offer. Each page is an opportunity to showcase information about your business, the products and services you offer, and details about any promotional opportunities.
Reach out to Presort Inc. today with your material marketing ideas to receive a free assessment and quote. Our reliable print-on-demand team delivers high-quality printed marketing materials quickly and efficiently. When you’re ready with your design, Presort Inc. offers on-demand printing services. Be it postcards, brochures, catalogs, or any other type of leave behind marketing asset, we’ll make sure that your project is delivered on time and precisely to your vision.
Whether it’s a brochure, catalog, or any other collateral, Presort Inc.’s exceptional printing services ensure your leave-behind marketing materials leave a lasting impression on your target. Learn more about how we can quickly and efficiently handle all your printing needs.