In today’s digital age, information is key. This is no different when it comes to mail and package delivery. The United States Postal Service’s Informed Delivery service provides users with digital previews of their arriving mail, offering a new layer of convenience and security.
But what exactly is Informed Delivery, and how does it work? Let’s take a deep dive into the origins of the service, its benefits, the process, and real-world applications. Whether you’re looking to optimize your business’s mail distribution or simply want to make your personal mail handling more efficient, this comprehensive guide on Informed Delivery can help.
Informed Delivery is a free notification service offered by the United States Postal Service (USPS) that provides users with digital previews of their mail and packages. Users receive emailed images of the exterior, address side of incoming letter-sized mailpieces, or the label and tracking number for packages. Informed Delivery notifications typically arrive daily by 9:00 a.m. local time and include mail and packages arriving over the next few days.
Informed Delivery provides a number of useful benefits:
- It acts as a delivery schedule and mail tracking system so users know what to expect in their mailbox without having to visit it. This helps people plan their day accordingly.
- Users can identify and discard unwanted mail like junk or promotional offers before it reaches their mailbox. This saves time and prevents clutter.
- If an important letter doesn’t arrive as scheduled, users can take action and contact the sender right away.
- Users can see if a bill payment or card delivery has been made on time. If not, they can follow up.
- Users can leave special instructions for postal carriers if they want an item held at a post office location.
- Digital copies of mailed items are archived for reference.
- Vulnerable users like the elderly or ill can monitor their mail safely without having to go outdoors.
- Anyone traveling long-term can keep tabs on their mail arriving at home.
- Businesses can track documents like incoming customer correspondence, payments, orders, and more.
Overall, Informed Delivery improves communication between the USPS and its customers. It provides transparency into the mail system and gives users more control over their deliveries.
Here’s an overview of how Informed Delivery works behind the scenes to deliver those handy email notifications.
As letters and packages go through the USPS mail processing system, high-speed automated equipment capture exterior images at secure USPS facilities. Software extracts information from them, including the sender’s name and address. The images are uploaded into the Informed Delivery system and matched with the intended recipients using barcode data and address information. Once the process is complete, eligible users receive an email notification with grayscale images of the exterior of mail they will be receiving soon, with further notifications sent in real time during delivery.
Want to learn more about the journey of the mailpiece through the USPS system? Check out our blog to learn how the USPS supports your mail campaign.
From managing bills to monitoring incoming packages, Informed Delivery offers many everyday benefits to residential users. You can prioritize, organize, and schedule around upcoming deliveries to ensure you’re always ready to receive them. Informed Delivery also deterred theft by verifying mail appearance, and even offers insights into recurring events like frequent junk mail.
By allowing senders to know when recipients are notified about upcoming mail, Informed Delivery offers valuable features for businesses. Marketers can strategically plan and time their campaigns based on the expected delivery dates of mail pieces. This ensures that promotional materials coincide with the most opportune moments for consumer engagement. Notifications can include promotional materials, and unique codes can measure response metrics on consumer engagement levels. Additionally, Informed Delivery helps marketers analyze consumer habits and personalize effective marketing strategies.
Any residential or PO Box address can sign up for Informed Delivery through the USPS. Here are some tips to maximize the benefits:
- Make sure your address and account details are up-to-date for proper matching.
- Review daily notifications to prioritize your mail and packages.
- Take advantage of tracking links for incoming packages.
- Try the mobile app for accessing notifications on-the-go.
- Enable paperless billing and accounts to reduce less-urgent mail.
- Report issues through USPS customer service to improve your experience.
For more than 30 years, Presort, Inc. has been helping businesses drive leads, convert sales, and build awareness through customized mailing support. We pride ourselves on being your all-in-one solution for any mailing outreach need. Whether you’re looking for robust multichannel marketing, mailing list services, or more, you can count on us to ensure success.
Get in touch with Presort Inc. to optimize your next marketing effort.