Your restaurant’s menu shows your customers much more than what they can order. It also conveys your restaurant’s atmosphere and brand through its layout, fonts, and other components. So how do you create an effective restaurant menu, particularly when we’re still in the middle of a pandemic? Let’s go over some restaurant menu printing ideas and strategies you can use.
When you design a menu for your restaurant, it’s best to consider the following components:
What type of paper do you want to use? If you use a thicker, more expensive paper, your restaurant will appear more upscale. Thinner paper tells customers that your restaurant is an affordable and accessible option. Also, disposable dine-in menus have become popular during the COVID-19 pandemic as a way of slowing the spread of the illness. Less expensive paper helps you take advantage of this trend and keep your customers safe.
Should you laminate your menus or not? That depends on what you want to prioritize. If you want to focus on creating disposable menus to keep customers safe, don’t laminate them. Laminated menus are almost always reusable. But you could laminate your menus and still prioritize your customers’ health and safety. If you laminate your restaurant menus, you can have your wait staff or other staff members spray them with cleaning solution and wipe them down between uses. This option helps you create reusable menus that you can clean easily.
Would you like flat or folded menus? Whether to print menu cards with folds often depends on the menu template you choose and how many appetizers, entrees, desserts, and beverages you want to list on each one. If you choose a menu layout that allows you to list many options in small spaces, you may not need folded menus. But you may need them if your layout has spaced out listings for your food and drink offerings. Consider your menu design’s layout before you choose your fold option.
What types of fonts and colors do you want to use? Do you want to use images in your menu?
Your answers to these questions have a significant impact on your menus’ appearance. After all, fonts and images appear differently in full color than they do in black and white. If you want to use images in your menus, go with high-quality images that really illustrate your restaurant’s offerings. Low-quality images won’t help customers decide what to eat, and they won’t boost your restaurant’s image. Similarly, choose straightforward fonts that the majority of your customers can read. Also, limit colorful fonts wherever possible. Keep your design streamlined so customers can find what they’re looking for easily and effectively.
Want to design and print menus for your restaurant? Connect with us to take advantage of our restaurant menu printing and design capabilities.
You may wonder why you need to put so much effort into your menus. They’re just the things that customers use to order their drinks and meals, right? Wrong. Your menus are an expression of your business just as much as your interior decoration and your staff’s uniforms. Investing in your menus shows your customers that you care about their experience in your restaurant and tells them what to expect when they visit.
Presort Inc. provides restaurant menu printing services, along with other business collateral, like brochures and postcards. We also offer creative design services for all the printed pieces we offer. When you design and print your menus with us, we offer the following:
- Various Paper Stock Options
- Multiple Sized Prints
- Product Descriptions
- Photographic Displays
- Color and Glossed Text
- Lamination and Binding
- Fast Turnaround Times
- Flexible Pricing
- Bulk Delivery
These aspects of our menu design and printing services help you create a customized menu that reflects your restaurant’s brand and atmosphere. We provide as many menus as you need at prices that fit your budget.
Reach out to Presort Inc. today to begin creating your restaurant’s new menus. We have the knowledge and resources to help you create menus that best express your restaurant’s brand and convey your offerings to customers.
Presort Inc. is a St. Louis–based company that specializes in a variety of direct mail services, from printing and mailing to warehousing. We have the resources and capabilities to help companies pull off any direct mail campaign.
5051 Southwest Ave.
St. Louis MO 63110-3427
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Cape Girardeau MO 63701-5115
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Columbia, MO 65202