You have crafted the perfect direct mail campaign. You used the latest mailing lists, designed a piece that not only looks great but is filled with informative content, cleansed the data so that your piece will reach the recipients that will benefit from it most, and it is ready to go out the door. But how will you know when your mail gets delivered? Presort Inc. has your back. With intelligent mail tracking software, you’ll know exactly when each piece is delivered.
This blog will look a little closer at our direct mail tracking and tracing capabilities, how it works, and how these detailed reports are critical in understanding how effective your direct mail campaign was.
The USPS offers a valuable mailpiece information system called Informed Visibility. This is a barcode the USPS uses to sort and track letters and flats, and it gives them the ability to instantly track each piece. Our service expands on this ability to provide our customers with greater visibility of how and when the mail is delivered. Track N Trace is an application from BCC Software that uses the Intelligent Mail barcode.
Track N Trace works by collecting aggregating, and analyzing USPS scans as each piece moves through their system. These scans are then organized into meaningful, customized reports that provide actionable insight into your direct mail campaign.
Say your business plans to have a sale over an upcoming holiday weekend, and you want your mail to arrive a few days before the weekend, so your sale is top of mind as people plan what they are going to do. You don’t want the mail to arrive too early; otherwise, it will be quickly forgotten, and too late may mean delivery is on the day of or after the sale is over. Timing is critical to direct mailing campaigns, and the information you gain from Track N Trace is invaluable to getting the most out of every mail piece.
This reporting can show you important information about your mailing, including:
- Mailpiece Summary for outbound mail
- Lost Mailpieces
- Late Returns
- Delivery Statistics
- Delivery Barcode Scan Summary
- Delivery Exception
- Map-based reporting for recipients and tracking
- Service Bureau Usage
- Data Export features for custom reporting
These advanced reports are generated in real time, and they allow you to drill down from scan to individual piece level in a matter of seconds. Reports can be scheduled in advance automatically generated during your campaign. Data is archived and password-protected online or downloadable into multiple file formats.
Gain Visibility – Each piece of mail is scanned as it passes through the USPS system, and the Track N Trace system takes all of this information and packages it into an easy to read the report. This is the kind of business intelligence you can use to maximize the potential of any direct mail campaign.
Improve timing and coordination – When you understand the home delivery trends for your direct mail pieces, you can coordinate more effective timing for follow up campaigns, telemarketing initiatives, and other marketing efforts. The right timing of your direct mail is as essential to success as who you send it to.
Issue identification – For any direct mail campaign, each piece represents a significant business opportunity. No matter the size of the campaign, Track N Trace allows you to see any hang-ups in the system and have them addressed, so each message gets where it needs to go. You even have the ability to drill down to the facility where each piece was delayed.
Mail Ownership – Every time your piece is scanned by the USPS, the system shows who has ownership of it and when and where and by whom it was last touched.
Your next direct mail campaign is an important marketing investment, and our Track N Trace capabilities are the way you can not only understand how your direct mail is being read and used but also it is an important tool you can use to refine the future direct mail marketing efforts. At Presort Inc., we believe that direct mail is the marketing tool of the future, and our goal is to make sure all of our customers get the maximum ROI from every campaign. Call us today to find out more.