A direct mail marketing campaign is a great way to spread the word about your nonprofit organization. But what does an effective nonprofit direct mail campaign look like? Here are several qualities your direct mail campaign should have so it can resonate with your target list and boost engagement with your organization.
Create a Multi-Channel Marketing Campaign
In our digital age, everyone interacts with email and social media as much as they do with direct mail, so it’s a good idea to combine all those channels to catch your target audience’s attention. Whether you’re trying to increase donations, host an event, or simply raise awareness for your organization, direct mail can help you do that when you align it with other marketing channels.
For example, you can send out a mailer and follow that up with emails or social media posts that reach out to targets who responded to the mailer. Also, the mailer can include a phone number targets can call to learn more about your nonprofit, or a link to a landing page they can visit to make a donation or to register to attend an event. When you open multiple channels to reach your targets, you increase your chance of reaching them.
Find Your Target Market With Social Media
Presort Plus lets your clients familiarize themselves with your brand before the mail hits.
We can match your mailing list with your audiences’ Facebook and Instagram user accounts. We can make sure that your target market will not only receive the mailing but will be delivered the SAME message on their social feeds, even before they visit your website online. Presort Inc can help you with a print and mail campaign that is supported with multi-channel marketing that will generate thousands of additional social impressions even without the need to visit your website first.
Keep Your Messaging Relevant
When you craft the messaging for your direct mail campaign, make sure the content is relevant not just to your campaign’s goal, but also to your targets’ interests and concerns. If you’re raising money for a school, for example, you should mention any accomplishments the school has recently achieved, as well as any upcoming projects the donations will help fund. However, when you present this information, do it in an engaging way to keep your targets interested. Presenting your campaign’s content this way will help you reach your targets more effectively.
Whether you’re trying to increase donations, host an event, or simply raise awareness for your organization, direct mail can help you do that when you align it with other marketing channels.
Our Presort Plus program can help you connect your nonprofit’s direct mail campaign with your other marketing channels. This program’s features include:
- Online Follow-up – Google advertising and retargeting for anyone who visits your website during your direct mail campaign.
- Social Media Follow-up – Targeted Facebook advertising for everyone on your mailing list.
- Social Media Match – Pre-matching your mailing list to Facebook profiles, so your social media campaign reaches its target audience before they receive your mailer.
- Lead Match – Track and measure your direct mail campaign’s effectiveness as you carry it out.
With these features, you can tie your direct mail campaign to your other marketing channels. Then you can determine how well your campaign works with your target audience and adjust it accordingly. You can use our Presort Plus program to create a campaign that reaches your exact target audience on- and offline so you can increase awareness for your organization, raise donations, or meet any other goals you have.
Presort, Inc. is here to help you spread the word about your organization through direct mail campaigns. We customize your direct mail piece designs and track them to see how much they resonate with your target audience. Whatever your direct mail needs are, we find a way to meet them. Reach out to us today to learn more about our direct mail services and how they can help your nonprofit organization implement a successful campaign.