Each year, the USPS makes changes to the ways you can send and receive mail, offering a variety of fun and exciting ways to keep users engaged with your work. Keep reading to learn more about these changes and upcoming promotions in 2023.
USPS Rate Changes Are Headed Your Way
Each year, the USPS adjusts the postage rates in response to factors such as inflation, fluctuations in operational costs, and changes in demand. Postage rates are going up this year as the USPS strives to achieve its 10-year plan for financial stability. Here are some of the key rate changes you need to be aware of as a mailer:
- Letters (1 oz.) are increasing from 60 cents to 63 cents.
- Letters (metered 1 oz.) are increasing from 57 cents to 60 cents.
- Domestic postcards are increasing from 44 cents to 48 cents.
- International postcards are increasing from $1.40 to $1.45.
- International letters (1 oz.) are increasing from $1.40 to $1.45.
6 USPS Promotions for 2023 You Need to Know
Although postage rates are going up, there are still several great opportunities that mailers can take advantage of this year. Below, you’ll find six USPS promotions for 2023 that will help you save money in the long run.
Tactile, Sensitive, and Interactive Promotion
It’s always a good idea to keep your mail pieces interesting. It encourages readers to engage with your work and spend time with it. It also shows you’re willing to go the extra mile with your marketing mail campaign.
The 2023 USPS Tactile, Sensory, and Interactive (TSI) Promotion helps you do just that. With this promotion, you can take advantage of new developments in paper, stocks, inks, and more to create an inclusive, multi-sensory mail campaign. The TSI Promotion encourages the use of visual effects, sound, scent, and even taste to drive up customer engagement and keep people excited about your work.
This USPS promotion for 2023 runs from February 1, 2023, to July 31, 2023 at a 5% discount.
Personalized Color Transpromo Promotion
Vibrant, eye-catching colors and dynamic variable print make every mail piece feel exciting and personal. Whether you’re sending a statement, promotional material, or fundraising appeal, the Personalized Color Transpromo Promotion helps you establish a better connection with your customers and encourages them to respond to your mail piece.
This promotion runs from February 1, 2023, to July 31, 2023. The USPS is offering a 3% discount for full-color marketing and consumer messaging and a 4% discount when you opt to use a reply mechanism.
Emerging and Advanced Technologies Promotion
Each year, technology makes great strides that allow mailers to take their user experience to a whole new level. The 2023 USPS Emerging and Advanced Technologies Promotion offers eight exciting new ways to enhance the mail experience and fully immerse your customers in your mail pieces.
At a 3% discount, they are offering:
- Enhanced augmented reality, which allows you to showcase objects using 3D images.
- Basic integration with voice assistant, which lets users explore using voice commands.
- Mobile shopping, which makes it easy for customers to make online purchases.
At a 4% discount, the USPS is offering:
- Advanced integration with voice assistant, which allows users to navigate mail pieces with advanced voice commands.
- Video in print technology, which gives users an interactive video experience through their mail piece
- Near-field communication, which uses short-wave radio waves and microchips to connect users to you online.
- Mixed reality, which blends the physical and digital worlds with a singular mail piece.
- Virtual reality, which allows you to create a fully immersive, interactive experience.
The Advanced and Emerging Technologies Promotion runs from May 1, 2023, to November 30, 2023.
Reply Mail IMbA Promotion
Reply Mail IMbA is a USPS promotion for 2023 that encourages mailers to use the new automated accounting system for Business Reply Mail. This system automatically counts, rates, invoices, and bills processes based on the intelligent barcode of your mailpiece, helping you optimize your mailing processes.
This promotion runs from July 1, 2023, to December 31, 2023, and mailers can receive discounts for static or serialized barcodes at 3% and 6%, respectively.
Informed Delivery Promotion
In most cases, having physical copies of your mail is preferred. It helps with record keeping and is typically perceived as more trustworthy than digital mail. However, there are many situations where access to both a digital and physical copy of a mail piece can benefit the customer.
Informed delivery provides customers with a digital preview of their mailbox. As a mailer, this allows you to create an integrated mailing experience in which the digital and physical pieces build off one another. This helps you sustain a longer-lasting impression and achieve more valuable interactions.
The Informed Delivery Promotion runs from August 1, 2023, to December 31, 2023 at a 4% discount.
Sometimes, online marketing doesn’t convert. In these cases, you need a marketing strategy that can quickly pivot and successfully convert customers by another means. Retargeting does just that. By analyzing a customer’s recent online behaviors, a retargeting strategy can double down on an online marketing campaign’s efforts and send them a physical mail piece with a higher chance of a conversion.
The USPS Retargeting Promotion runs from July 1, 2023, to December 31, 2023, at a 5% discount.
Reach Out to Presort Inc. Today to Get the Most Out of Your 2023 Mail Campaign
One of the best ways to navigate the changes coming in the mailing industry this year is to partner with a dependable direct mail and printing provider. With over 30 years of experience providing printing, mailing, and marketing services to our clients, we have the tools and expertise to ensure you get the most out of your mail marketing efforts.
Contact us today to learn more!