Presort Inc. has helped educational institutions like yours with all of their direct mail needs.
Direct mail is an important tool for businesses because it informs a precise audience with the exact message the business wants them to hear. These marketing campaigns are designed to inspire, motivate, and inform and not just sell a product or service. Direct mail is a key tool that any organization can use for any industry to drive dependable marketing results. It is a solution that colleges, universities, training schools, and other related organizations can use to get their message noticed and acted upon.
Our rates are affordable, and our scope can be as big or as small as you need it to be. This allows your school to fit a direct mailing campaign into any academic budget. We will help you reach out to alumni, contact stakeholders about new initiatives, inform current students about opportunities, and bring your school culture to countless potential students. Here are some of our greatest education direct mail successes:
Location: Manalapan Township, NJ
Campaign Scope: 2,700 mailed postcards
From this one-time mailing, ABC Spectrum Preschool received 41 unique phone calls, which resulted in 8 new students. With the cost of one year of preschool in New Jersey averaging $10,000, this means they generated $80,000 of revenue from a single round of marketing! The benefits of this campaign continue as the referrals from these families will benefit their school for years to come.
Location: Chandler, AZ
Campaign Scope: 6,000 mailed cards
This campaign underlines the value of our PreSort Plus services because it provided detailed statistics on their mailings and improved their website results. The direct results from this campaign were seven immediate enrollments, and PreSort Plus showed their website was visited by nearly 4,00 unique prospects from this single campaign alone.
Location: Cleveland Heights, OH
Campaign Scope: 2,960,519 mailed cards
This massive campaign shows how scope can generate the results you need. From PreSort Plus we were able to see that the mailer generated 12,752 total followers, 4,575 phone calls, and 587 click backs. Their unique landing page registered 536,316 total impressions, which is a huge ROI for such a large campaign.
Location: Costa Mesa, CA
Campaign Scope: 4,000 mailed cards
With our PreSort Plus call tracking capabilities, Soteric Academy could see exactly how many people called the number on their postcard. The school received 27 calls shortly after the postcard was delivered. The average tuition for a private high school in Orange County, California, is $17,000 per year. Just imagine the ROI if even one of these students stayed through the 12th grade.
Presort Inc. Can Convert These Successes to Your School! We will help you use data to your direct advantage to boost your social media presence, track user behavior, and create a multi-faceted buzz about your institution and what it offers.
Our direct mail tools are designed for any organization that needs to send targeted, tangible messages to a specific audience and gain important insight into how the campaign is performing. This includes important features:
Mail Tracking – Updates daily to track the delivery date of each piece of mail in your campaign.
Call Tracking – Track every call that was made to your organization as a direct result of your direct mail piece.
Social Media Follow-Up – Target advertising to everyone on your mail campaign list through Facebook ads.
Online Follow-Up – Google advertising and retargeting for anyone who clicks on your website during your direct mail campaign.
Social Match – Pre-match your mailing list to Facebook profiles to ensure your online advertising hits your target audience before they receive your direct mail piece.
Lead Match – Track and measure the effectiveness of your direct mail while growing your campaign at the same time.
Our team is made up of full-service problem solvers who are committed to helping your organization excel. You can count on our direct mail industry expertise to make a meaningful connection with your target audience—one that’s powerful enough to strengthen your bottom line and get your message noticed.
If you are ready to take your academic marketing campaign to the next level, contact the experts at Presort Inc. today. Give us a call at 314-771-7678 or send us a message to set up a consultation with one of St. Louis’s leading direct mail experts.