As our world becomes increasingly digital, it can be hard to see the benefits of brochures in marketing. Shouldn’t you focus on digital marketing instead? No. In this day and age, your customers may appreciate receiving a physical brochure instead of a piece of digital messaging. You can also align the messaging in your brochure with your current digital marketing campaigns so your physical and digital marketing pieces connect to each other. Let’s look at how to create an effective commercial brochure design that boosts your customers’ brand awareness.
When you create a brochure for your business, use the following tips to help it reach your target audience effectively:
- Determine your brochure’s target audience: Who do you want to reach with this brochure? Do you want to reach out to new customers or reconnect with existing ones? Once you determine who your target audience is, you can determine your brochure’s purpose and messaging.
- Determine its purpose and messaging: What do you want to communicate to your audience through this business brochure? Figure out what the brochure’s purpose is before you start writing and designing it. For instance, your brochure could drum up new business by telling potential clients or customers about your company’s overall business offerings. On the other hand, it could reach out to existing customers or clients to tell them about a new product or service you’ve started offering. Do you want a marketing brochure that gives an overview of your business or a sales brochure that highlights particular services? Once you know what the brochure’s purpose is, focus on messaging. After you determine your brochure’s messaging, you can begin working on its design and content.
- Create a clean, clear design: When you design your brochure, make sure it has an eye-catching but easy-to-read design. If you create a folded brochure, don’t clutter up each page with too many images and too much copy. Limit yourself to about one or two images per page, and choose images that relate to the written content on each page.
- Use persuasive writing techniques: If you want to know how to make a persuasive brochure, here’s the answer: write persuasive copy. Talk about how your services help people and meet their needs. Compare your services and products with the competition. Use examples of successful projects and quotes from satisfied customers or clients where you can. Let your customers or clients know exactly how you can help them and how you do it well.
- Include a call to action (CTA): Examples of good business brochures always include calls to action. What is a call to action? It’s a message in your brochure that tells your customers or potential customers clients the next step to take after they read the brochure. A call to action (CTA) can be as simple as “contact us today,” but it can be much more specific than that. You can provide a link to a certain page on your website or ask them to take advantage of a certain service. If you give your customers or clients a clear call to action (CTA), they’re more likely to interact with your brochure and take the next step toward using your products and services.
If you use these tips when you create your brochure, you’ll have a straightforward, eye-catching mailing piece that customers are sure to notice.
We use our creative design and printing services to help you create a brochure that stands out from the rest and resonates with your customer base. We collaborate with you to develop a design that fits your business brand and conveys your message to customers. Once we finalize your brochure’s design, we use our presort services to sort your mail and get you discounted rates. Then we mail your brochure using a carefully targeted list of addresses of customers who will likely respond to your campaign.
Reach out to Presort, Inc. today to begin developing the right brochure for your business needs. We will help you create a customized brochure that reaches your target audience, no matter who or where they are.
Presort Inc. is a St. Louis–based company that specializes in a variety of direct mail services, from printing and mailing to warehousing. We have the resources and capabilities to help companies pull off any direct mail campaign.
5051 Southwest Ave.
St. Louis MO 63110-3427
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Cape Girardeau MO 63701-5115
6104 Brown Station
Columbia, MO 65202