How to Increase Your ROI Through Direct Mail Marketing
Make your direct mail marketing campaign a worthy investment by following these seven crucial tips:
Although today’s world is dominated by digital technology, some traditional forms of marketing will never fade, and direct mail is a great example. If you’re looking for a unique way to build brand awareness with target audiences, direct mail is the right strategy. Whether you want to showcase certain products or services to new consumers or you just want to show your appreciation to existing customers, this marketing tactic is a great way to get your message in front of the right eyes.
Up to 90% of direct mail gets opened and read, according to a recent survey. Compare this to 20%-30% of email marketing, and you can easily see which method delivers the most ROI.
Here are some tips that can help you generate more revenue through direct mail marketing efforts:
Define Your Message
What do you want to accomplish in your direct mail campaign? Is it more sales, brand awareness, or a blend of the two? Whatever your motive is, make sure it stands out in the eye of the consumer. Build conversational pieces that resonate with audience members. Use attention-grabbing headlines, promote solid offers, and make sure your customers understand it will benefit them.
Build a Direct Mail List
When it comes to prospecting, building a target list with potential sales leads can be extremely beneficial. This gives you the opportunity to do some smart prospecting so you aren’t wasting a lot of money on outreach. A business mailing list can help you gauge the information you’re looking for. This includes contact information, demographic reports, buying behaviors, locations, and more.
Keep it Personal
Taking a personal approach on your direct mail campaign can go a long way. Whether you’re targeting businesses or individual consumers, it always helps to personalize your mail pieces. Always address the recipients by their names and professional titles. Tailor your offerings around their interests from the data collected in the mailing list. Do whatever you can to make each message applicable to the prospect.
Make it Social-Media Friendly
In today’s virtually-dominated culture, a social media presence is crucial for practically any business. Encourage your audience to follow your Twitter or like your Facebook pages. Having a unique link that sends clients custom landing pages is a great way to bring attention to your social media content. This will make it easy for people to stay connected with your brand.
Make the Call to Action (CTA) Clear
When it comes to direct mailing, simplicity is key. Too many businesses make the mistake of sending flashy mail pieces with a smorgasbord of glossy photos and textures. While this is great for aesthetic appeal, it might take too much attention from the mail item’s CTA. Don’t clutter the piece with too much information. Provide 2-3 benefits that consumers will be able to take advantage of as a result of following the CTA.
Send Follow Up Messages
Nurturing your audience is one of the smartest approaches you can take. Whether the prospect has become a customer or not, you want to make sure they know you care about their business. Sometimes people just forget to follow the original promotion, so this can be the reminder that leads them to take initiative. If you truly want to drive conversion and boost response rates, always follow up with your prospects and customers.
Work With the Experts at Presort Inc.
At Presort, we understand the frustration that comes with running a direct mail campaign. There are many obstacles to overcome, but with us at your side, you’ll be sure to create a seamless and effective direct mail strategy. The experts at Presort are there from the initial design to the final sendoff and beyond to ensure your next outreach strategy is well-executed.
If you want to improve response rates and generate more profit with direct mail outreach, contact St. Louis’s finest mailing professionals. Contact us today to schedule a free consultation!
