Direct mail is a powerful marketing tool, but certain industries are a perfect fit for this strategy.
It’s no secret that direct mail is an important tool for marketers who want to capture an audience’s attention and increase engagement. Direct mail offers an opportunity to get personal with offers, and that’s why certain industries have relied on direct marketing to present their products and services to highly targeted markets. The value Presort Inc. can add is being able to track response rates.
Presort Inc. can implement a successful direct mail marketing strategy for any business in any industry, but below are some that have seen proven results.
Brokers and agents use direct mail for a number of reasons, but first and foremost, a mailer can highlight either a new property for sale or bring attention to a listing that has a new price or additional features. The targeted nature of direct mail fits well with certain strategies. Listings for condominiums or townhouses can be mailed to recipients at apartment complexes to reach first-time buyers who are tired of renting. Listings postcards are also a great way for agents to show potential sellers how much they could get for their homes and can potentially convince them to list their homes.
Direct mailers are a great way for car dealerships to reach out to people based on geographic location. Using strategic, personalized data, direct mail can be limited to certain neighborhoods or even certain streets. The perfect mailer can feature special pricing, scratch-to-win promotional events, or raise awareness of special sales. Direct mail can not only take advantage of geographics, but time as well. The right strategy can send personalized mailers to people who have purchased vehicles in the past and may be due to purchase again.
Dentists, physical therapists, veterinarians, and other medical professionals use direct mail to remind patients of appointments or simply to wish them a happy birthday. Appointments are an important way medical practitioners retain business, and direct mail is an important tool to make sure patients return.
Political marketing is an important way candidates and organizations can get their message in the hands of voters. Direct mail is much less intrusive than going door to door and canvassing a neighborhood in person. For the same reason, direct mail is less apt to be ignored, like a commercial or an email would be.
Charities use direct mail to stay in touch with previous donors, show how their donations were used, and suggest other ways donors can give. Mailers can also be used to find new donors, announce events, and issue a call for volunteers. Mail can simplify the donation process by giving potential donors a number they can call, directing them to a landing page specifically designed for the campaign, or even including a reply envelope so donors can mail their donations back.
A direct mail campaign is so accurate, it can target entire subdivisions at important times. For example, a roofing company could target a manufactured neighborhood 15 years after the homes were built, offering free roof inspections and estimates. A lawn care company can offer aeration in the fall and fertilizing services in the spring. Direct mail campaigns can be scheduled monthly, quarterly, or even annually to remind you customers about your products and services or to bring attention to special deals and discounts.
Through Presort Plus and LeadMatch, Presort Inc. can empower you with the knowledge to track and measure the effectiveness of your direct mail. Track and record precisely who visited your website from your mailing and who did not. You also can see what actions those visitors took on the site.
Direct marketing can be used in many other ways to get your message to the recipients most likely to act on it and many other industries and markets that can benefit from a tangible, trackable marketing strategy.
When you’re ready to put the perfect direct mail strategy into effect, contact the experts at Presort Inc. We’ll do whatever it takes to get your personal mail in front of the right set of eyes. You can count on us to be there every step of the way, from the initial design to order fulfillment and beyond