Presort Plus lifts direct mail response by an average of 23% to 46%, according to DirectMail2.0 platform data. You hand us one printing and mailing job, and the same household sees your offer in the mailbox, on social, on Google and in their inbox. Every response shows up on one live dashboard, so direct mail stops being a bet you cannot measure.
Print it. Mail it. Boost it. It starts with the same Presort service you already count on. We handle the design, printing, list, presort and postage in-house. Once your mailing is on its way, Presort Plus matches your mailing list to digital channels, so one vendor, one timeline and one set of results cover the whole campaign.
That means 8 to 16 impressions per mail piece with Presort Plus Standard and 16 to 32 with Presort Plus Premium. Your message follows the customer beyond the mailbox while your campaign is in motion, with no additional paper or postage. SocialMatch puts your campaign in front of the same people on Facebook and Instagram for 14 days. Informed Delivery adds a full-color, clickable ad to the USPS daily digest email, which reaches 62M+ users, and 60% of them open it daily.
Coordination pays off. Industry research shows 68% more website visits when digital and direct mail are coordinated, and a 53% increase in leads with digital integration.
Make every scan count. Mail tracking shows when your piece is expected in-home and confirms delivery. Trackable QR codes report every scan, and personalized QR codes show exactly who scanned, when and where. Call and text tracking gives your campaign a dedicated number that captures calls and texts, along with caller details and recordings.
The first visit is not the last. When someone visits your website and leaves without acting, Presort Plus brings them back. Direct mail retargeting follows up with display ads and social ads, and LeadMatch identifies who visited your website or social channels from the mailing, including their name, address and what they did once they arrived.
One dashboard for every result. All of it comes together on one live dashboard, so you can watch mail delivery, scans, calls, clicks and visits roll in, and know exactly who responded.
Add Presort Plus to your next direct mail campaign and turn a single mailing into a coordinated, trackable marketing campaign. Tell us your goal and audience, and we will recommend the right level and put together your quote, usually the same day. There is no minimum contract and no additional paper or postage.
Presort Plus Standard delivers 8 to 16 impressions per piece. It includes SocialMatch, mail tracking, QR tracking, Informed Delivery, call and text tracking, retargeting, LeadMatch and live attribution reporting. It fits a named mailing list and a website you want recipients to visit.
Presort Plus Premium builds on that foundation with 16 to 32 impressions per piece. It adds YouTube ads, Demand Gen, Google geotargeting and social geotargeting for your recipients and lookalike audiences. It fits businesses already running video, social or Google ads, or ones that want to reach beyond their own list.
Not sure which level fits? Share your goal and audience, and we will recommend one with your quote.
When your campaign calls for something more, add the tools that fit. Custom landing pages are single-page microsites with lead forms, paired with your QR code, and they convert at up to 26%. Personalized QR codes give each recipient a unique code with your logo built in. Delivery notifications email recipients before and after the mail arrives, and USPS research shows mail plus email lifts open rates 10% to 30%.
A strong campaign starts with the right audience. Our mailing list services team builds curated lists from more than 3,400 demographic, financial, interest and purchase attributes.
For the PRINTING United Expo, we ran 220,168 direct mail pieces over two drops, with the DirectMail 2.0 platform adding digital follow-up around each one. The campaign produced 5,726,093 ad displays, 8,222 engagements and 14,606 leads. Mail tracking confirmed a 97% delivery rate.
“The adoption of DirectMail 2.0 provided a significant enhancement to all of our direct mail campaigns and contributed to our ability to achieve our planned registration and onsite attendance goals for 2022. The team was a pleasure to work with, and the execution was flawless.”
Mark J. Subers, President, Events and Expositions, PRINTING United Alliance
Review more client outcomes on our case studies page.
Tell us about your upcoming mailing, including quantity, goal and in-home date, and a Presort representative will follow up with a level recommendation and a quote.
