Multichannel Marketing
Enhance your direct mail campaign by utilizing Presort Inc.’s multifaceted approach to matching, tracking, and following up with your target audience.
What Is Multichannel Marketing?
Multichannel marketing is the art and science of engaging with potential customers across various platforms and communication channels. It recognizes that people today interact with businesses in diverse ways: through emails, social media, direct mail, websites, and more. Rather than relying on a single avenue, multichannel marketing harnesses the power of multiple channels to create a seamless and integrated experience for the audience.
At Presort Inc., we transform ordinary marketing efforts into extraordinary experiences with our multichannel Presort Plus services. Imagine enhancing your traditional direct mail campaign with the precision of digital solutions. With us as your multichannel marketing solution company, you don’t just send out messages—you initiate conversations and build relationships.
How Presort Plus. Elevates Your Multichannel Marketing Efforts
- Targeted Direct Mail: We refine your direct mail strategy by understanding your audience deeply. By combining demographic data with purchase history and online behavior, we ensure your physical mail reaches the right hands, making an immediate impact.
- Personalized Digital Solutions: Our expertise in digital marketing allows us to craft customized email campaigns that resonate with your recipients. We tailor the content to match their interests and behaviors, increasing the likelihood of conversion.
- Social Media Integration: We extend your reach by integrating your campaign with social media platforms. Imagine your direct mail recipients seeing your products in their mailboxes and on their social feeds, reinforcing your message and creating brand familiarity.
- Comprehensive Analytics: With Presort Inc., your marketing efforts are not shot in the dark. We provide detailed analytics that illuminate what’s working and what needs fine-tuning. This data-driven approach ensures that your future campaigns are even more effective.
Ready to Start Increasing Customer Interactions and Conversions?
Communicating with your targets through online and offline channels increases customer engagement, drives sales, and increases customer experiences. Contact Presort Inc. today to discuss spreading your message across multiple platforms with our multichannel marketing services.
Retargeting: An Essential Element of Multichannel Campaigns
In the dynamic multichannel marketing landscape, direct mail retargeting is a pivotal strategy. Presort Inc.’s Presort Plus solution expertly integrates retargeting into its multichannel campaigns, ensuring brands meet targeted consumers precisely where they are in their customer journey—retargeting works by identifying digital footprints—IP addresses, device IDs, and cookies and matching them to mailing addresses.
This powerful combination enables Presort Inc. to send hyper-personalized direct mail pieces based on customers’ online interactions. Whether it’s abandoned shopping carts, product views, or downloads, every action becomes an opportunity. By tailoring direct mail experiences to these actions, we transform mere interest into tangible sales and revenue. Presort Plus doesn’t just send mail; it crafts personalized, engaging experiences, guiding potential customers back to your offerings. Embrace the future of marketing with Presort Inc., where retargeting becomes the bridge between customer interest and business growth.
Case Study: Real-World Results of Our Multichannel Marketing Services
At the 2022 PRINTING United Expo, the PRINTING United Alliance aimed for unprecedented success, and DM 2.0’s multichannel marketing prowess delivered exceptional results. Leveraging our DirectMail 2.0 omnichannel platform, we orchestrated a campaign that included 220,168 direct mail pieces over two drops, seamlessly integrated with digital enhancements.
The impact was staggering: our campaign generated an astounding 5,726,093 ad displays, capturing the attention of 71,000 visitors. Engagements skyrocketed to 8,222, leading to an impressive 14,606 high-quality leads. Our SocialMatch feature led to 86,694 ad displays in the digital realm, while our Mail Tracking ensured an astonishing 97% delivery rate.
What truly sets Presort Inc. apart is our ability to transform marketing efforts into tangible, measurable success stories. With 550 matches, our campaign showcased the power of multichannel marketing, proving that Presort Inc. isn’t just a service provider; we are your dedicated partners in elevating your brand’s visibility and driving unparalleled growth. Choose us for your multichannel marketing needs, and let’s create success together.
“The adoption of DirectMail 2.0 provided a significant enhancement to all of our direct mail campaigns and contributed to our ability to achieve our planned registration and onsite attendance goals for 2022. The team was a pleasure to work with, and the execution was flawless.”
– Mark J. Subers, President, Events and Expositions, PRINTING United Alliance