In this digital age, it’s easy to overlook the impact of traditional marketing channels. However, the recent resurgence of direct mail in 2023 speaks volumes about its efficacy and relevance. Direct mail marketing is a strategy of sending physical mail pieces to potential or existing customers to promote a product, service, or brand. This is proving to be more effective than many digital channels, with 45.4% of organizations insisting that DM’s most important role is customer acquisition, according to the Winterberry Group.
In fact, 39% of organizations proclaim that they are taking steps to better integrate direct mail with other marketing channels and have seen significant benefits by doing so, along with 20.2% of organizations integrating the practice without having yet experienced the advantages of doing so. Direct mail can be particularly useful when brands are looking to:
- Support transactions that primarily occur within e-commerce channels
- Increase customer acquisition
- Convert potential customers who otherwise wouldn’t use their service
- Attract the attention of wide-scale audiences
Direct mail allows brands to connect with their audience on a personal level—that tactile experience of receiving catalogs or mail offers is something digital advertising simply can’t replicate. But don’t just take our word for it—let’s look at some direct mail marketing statistics to get a better picture.