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Abstrakt Marketing2023-05-25 09:00:002023-05-23 19:07:37Union Printing: The History of the Union BugUSPS Informed Delivery Campaigns
Are you familiar with Informed Delivery with the United States Postal Service? Did you know that the United States Postal Service currently has 52 Million+ Informed Delivery Users and growing?
Informed Delivery has an incredible 68% view rate. That means that 68% of USPS customers are viewing the mail that will be in their mailbox daily with an email from the United States Postal Service.
As a customer you can sign up for Informed Delivery Free here
Even more incredible is a 1.3% click-through engagement rate with companies that use Informed Delivery for Campaigns.
Companies that choose informed Delivery for a campaign…
- Generate higher email open rates
- Create multiple impressions
- Drive consumer response
- Build consumer trust with a brand
- Easily reach consumers digitally
- Potentially increase ROI
- Provide additional data insights
- Elevate the consumer journey
For a full overview please visit: https://www.usps.com/business/pdf/informed-delivery-overview.pdf
Mail Owners , Mail Service Providers, and Advertising Agencies can all participate in an Informed Delivery Campaign.
Between June 15th & December 31st, 2023, the USPS will be offering a 4% Postage Discount for Mailer’s that choose to integrate Informed Delivery into their Direct Mail Campaign. To learn more about the 2023 Promotions please visit https://postalpro.usps.com/promotions/2023-promo-calendar.
If you would like to integrate Informed Delivery into your next Direct Mail campaign, please contact your Presort, Inc. Account Manager or visit https://presortinc.com/contact/.
Looking for an Experienced Mailing List Service Provider to Boost Your Campaign? Turn to Presort Inc.
For over 30 years, Presort Inc. has helped businesses drive leads, convert sales, and build brand awareness through targeted business mailing lists. Our full-service team can help you through every step of your direct mail campaign and even bolster its effectiveness through multichannel marketing efforts.
Whether you’re interested in purchasing mailing lists or want a reliable partner to consult with from concept to completion, Presort is here to help. Reach out today to discuss our mailing list services and how they can save you time, money, and effort while increasing your sales and ROI.
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