Does direct mail make sense for your business? It might. Read on to find out more about how Presort Inc. can help you take advantage of this powerful marketing tool.
How Businesses Find Success With Direct Mail
Many companies spend a significant portion of their advertising budgets on direct mail. Why? Marketing strategies that either incorporate or are based on direct mail have a higher response rate than all major forms of advertising combined? Why is this?
- Direct Mail is targeted at specific recipients.
- Mail is a tangible form of advertising, not a random display ad on the internet or a billboard.
- A physical mailer means the advertiser took effort to design and present a piece of marketing material that pinpoints the recipient and their specific needs.
- When combined with other forms of technology such as social media, direct mail becomes a trackable form of advertising.
While not all businesses are suited to direct mail, many are and some businesses and organizations have yet to fully realize what a powerful tool direct mail can be.
Here are some questions you should ask when looking to include direct mail in your marketing strategy.
Have There Been any Significant Changes in Your Products or are You Offering Something New?
Whenever there is an advancement in technology or a new product, you should let your customers know about it. Direct mail is a great way to introduce this new product or advancement and what it means to your customers. And it won;t be something that is ignored either. By re-targeting previous customers that were satisfied with your services, you open the door to expanding your exposure.
Is There a Specific Market Where You are Looking to Gain Presence?
Direct mail is the perfect medium when you need to target specific and niche customers. A well-known adage in marketing is the more targeted your campaign is, the more effective it will be. Direct mail is the perfect medium to get your message to those targeted audience, whether they are separated by geography, occupation, common interests, economic needs, or thousands of other determinants. The specificity of a mailing list means your message is delivered right into the hands of someone that has a prior interest in your message and, best of all, is most likely to act upon it.
Do You Sell High-Priced Items or Services?
A great way to showcase those big-ticket products is through a direct mail campaign. In fact, converting just one sale out of thousands of pinpointed advertisements can pay for an entire campaign and then some. These high-priced products or services sometimes need a little more explanation than something simpler which is another reason why the printed word can be very powerful in this instance.
Do You Want to Build Brand Awareness?
Perhaps your business is brand new or under new ownership. A great way to get the word out that you are here and ready for business is through a targeted direct mail campaign. With the right mailing list, your organization can target specific neighborhoods, or families with a certain number of children, or consumers that already have demonstrated an interest in your product or something similar. This can even be timed to coincide with a grand opening.
Do You Already Have a List of Existing Customers
Direct mail is a great way to reward those customers for their business or to reconnect with them after an absence with a special offer. The cheapest customer to attract is one that has already been a customer and direct mail is the perfect medium to reach out to these customers and give them a special offer or simply as a means to thank them.
One Final Benefit of Direct Mail? Presort Inc.
When you are ready to incorporate direct mail into your next marketing campaign, Presort Inc. will be your greatest asset. From the initial concept to the completion and post-campaign analysis of your entire strategy, our goal is to make sure you get the absolute most return on your investment. We have worked with direct mail for a long time and we have watched it transform from a marketing strategy that was considered dead and buried, into an indispensable tool as part of an omni-directional multi-media marketing strategy. How can we help?
- LeadMatch services that can verify the success of your direct mail campaign.
- Mailing list services that help you pinpoint a target audience.
- Creative design services that will get your message noticed and not easily forgotten.
- Printing services that can handle anything from postcards to catalogs.
- Mailing services that can move thousands of units quickly and accurately.
Are you ready to take your marketing strategy to the next level with direct mail marketing? Call Presort Inc. and let’s get started!
