Many companies spend a significant portion of their advertising budgets on direct mail. Why? Marketing strategies that either incorporate or are based on direct mail have a higher response rate than all major forms of advertising combined? Why is this?
- Direct Mail targets specific recipients.
- Mail is a tangible form of advertising, not a random display ad on the internet or a billboard.
- A physical mailer means the advertiser took the effort to design and present marketing material that pinpoints the recipient and their specific needs.
- When combined with other forms of technology such as social media, direct mail becomes a trackable form of advertising.
While not all businesses are suited to direct mail, many are, and some companies and organizations have yet to realize what a powerful tool direct mail can be fully.
Here are some questions you should ask when looking to include direct mail in your marketing strategy.
Whenever there is an advancement in technology or a new product, you should let your customers know about it. Direct mail is a great way to introduce this new product or advancement and its meaning to your customers. And it won’t be something that is ignored either. By re-targeting previous customers that we’re satisfied with your services, you open the door to expanding your exposure.
Direct mail is the perfect medium to target specific and niche customers. A well-known adage in marketing is the more targeted your campaign is, the more effective it is. Direct mail is the perfect medium to get your message to those targeted audiences, whether they are separated by geography, occupation, shared interests, economic needs, or thousands of other determinants. The specificity of a mailing list means your message is delivered right into the hands of someone that has a prior interest in your message and, best of all, is most likely to act upon it.
A great way to showcase those big-ticket products is through a direct mail campaign. In fact, converting just one sale out of thousands of pinpointed advertisements can pay for an entire campaign and then some. These high-priced products or services sometimes need a little more explanation than something simpler, which is another reason why the printed word can be compelling in this instance.
Perhaps your business is brand new or under new ownership. A great way to get the word out that you are here and ready for business is through a targeted direct mail campaign. With the correct mailing list, your organization can target specific neighborhoods, or families with a certain number of children, or consumers that already have demonstrated an interest in your product or something similar. This can even be timed to coincide with a grand opening.
Direct mail is a great way to reward those customers for their business or to reconnect with them after an absence with a special offer. The cheapest customer to attract is one that has already been a customer, and direct mail is the perfect medium to reach out to these customers and give them a special offer or simply as a means to thank them.
When you are ready to incorporate direct mail into your next marketing campaign, Presort Inc. is your greatest asset. From the initial concept to the completion and post-campaign analysis of your entire strategy, we aim to make sure you get the absolute most return on your investment. We have worked with direct mail for a long time, and we have watched it transform from a marketing strategy that was considered dead and buried into an indispensable tool as part of an omnidirectional multi-media marketing strategy. We offer:
- Mailing list services that help you pinpoint a target audience
- Creative design services that get your message noticed and not easily forgotten
- Printing services that can handle anything from postcards to catalogs
Mailing services that can move thousands of units quickly and accurately
Mailing campaigns come with sorting and postage costs. Find out how Presort Inc.’s comprehensive presorting services eliminate the hassle of mailing your collateral and save substantial amounts of money on postage.