Personalized direct mail has emerged as the result of innovations in printing technology. Once upon a time, you could only use offset printing to print off marketing materials for large campaigns. With offset printing, the printer had to set a specific plate for your materials’ design. That setup time slowed the direct mail printing process down. You also couldn’t personalize any of the marketing materials because that would make the printer reset the plate way too many times. Now, variable data printing (VDP) software allows you to put in an order for large amounts of printed marketing materials without the extra setup time. VDP software also allows you to adjust each printed piece for your campaign and personalize it as needed.
Personalize your direct mail marketing materials in ways that give each prospect a personalized customer experience. Research shows that 58% of consumers prefer a personalized customer experience over a traditional, generic one that appeals only to faceless masses. When you design a personalized direct mail campaign, research your prospects in advance. Look at their employee profiles, social media accounts, or anything else available to you. See if you can appeal to each prospect’s individual interests or mention an important milestone they have, like an anniversary, a birthday, the birth of a child, or another big life event. Then work those personalized elements into each prospect’s printed piece during your campaign.
Personalized direct mail campaigns matter because they lead to higher response rates and more satisfied prospects. Instead of just blasting a bunch of generic printed pieces at them, take the time to give each person an individualized customer experience that speaks just to them. This personalized approach pays off in the long run by winning customers over and earning their loyalty. If you take the time to personalize the way you approach them, they’re more likely to become interested in your products or services.
When you design your personalized direct mail campaign, design personalized landing pages for every prospect. Include each personalized URL on each prospect’s individualized marketing materials. Then the prospect can find the personalized URL on their mailer and use it to find their personalized landing page. This element adds a step to your prospect’s customer journey and helps them discover a personalized experience with your products and/or services
At Presort Inc., we provide comprehensive direct mail services that range from mailing list services to creative design to product fulfillment. We use all of our services to deliver printed, customized mail pieces that appeal to every prospect on your mailing list. We collaborate with you to create mailing campaigns that fulfill all of your marketing needs.
Yes, we do. We can create personalized brochures, catalogs, flyers, and postcards for your direct mail campaigns. We offer full-color and black-and-white digital printing to fit various direct mail marketing printing projects. If you need us to print, package, and ship all of your materials to your prospects, we can do that. We take on our clients’ direct mail campaigns and offer high-quality services that help increase your response rates and improve your prospects’ customer journeys.
Reach out to Presort Inc.to begin creating your new personalized direct mail campaign today. We collaborate with you throughout the marketing campaign process to design the right materials for your business and send them to prospects who will respond well to your marketing strategies. From the printing process to the shipping and mailing processes, we work with you to create successful mailing campaigns for your business. No matter what your mailing needs are, we find a way to meet them. We can customize our print and mail services to develop your personalized direct mail marketing campaign.