Personalized direct mail has emerged as the result of innovations in printing technology. Once upon a time, you could only use offset printing to print marketing materials for large campaigns. With offset printing, the printer had to set a specific plate for your materials’ design. That setup time slowed the direct mail printing process down.
You also couldn’t personalize direct marketing materials because that would make the printer reset the plate way too many times. Now, variable data printing (VDP) software allows you to order large amounts of printed marketing materials without the extra setup time. VDP software also enables you to adjust each printed piece for your campaign and personalize it as needed.
Personalize your direct mail marketing materials in ways that give each prospect a customized customer experience. Research shows that 58% of consumers prefer a personalized customer experience over a generic one.
When you design personalized direct mail pieces, research your prospects in advance. Look at their employee profiles, social media accounts, or anything else available to you. See if you can appeal to each prospect’s interests or mention an important milestone they have, like an anniversary, a birthday, the birth of a child, or another significant life event. Then work those personalized elements into each prospect’s printed piece during your campaign.
Personalized direct marketing mail campaigns matter because they lead to higher response rates and more satisfied prospects. Instead of just blasting a bunch of generic printed pieces at them, take the time to give each person an individualized customer experience that speaks just to them.
A customized approach pays off in the long run by winning customers over and earning their loyalty. Taking the time to personalize direct marketing materials goes a long way for building a relationship, making a target more likely to become interested in your products or services.
When designing your personalized direct mail campaign, develop customized landing pages for each prospect. Include each personalized URL on each prospect’s individualized marketing materials. Then the candidate can find the personalized URL on their mailer and use it to find their personalized landing page. This element adds a step to your prospect’s customer journey and helps them discover a personalized experience with your products and services.
A comprehensive direct mail services provider offers solutions ranging from mailing list services to product fulfillment. They use their resources to deliver printed, personalized direct marketing pieces that appeal to every prospect on your mailing list. Be sure to work with a company willing to collaborate with you to create mailing campaigns that fulfill all of your marketing needs.
Reach out to Presort Inc. to create your new personalized direct marketing mail campaign today. We collaborate with you throughout the marketing campaign process to design compelling materials for your business and send them to prospects most likely to respond to your marketing strategies.
We work with you to develop successful mailing campaigns through the design, printing, shipping, and mailing processes. No matter your mailing needs, we find a way to meet them. We can customize our print and mail services to develop your personalized direct mail marketing campaign.
A personalized mailer to someone with no interest in your product or service is a waste of resources. Take advantage of Presort Inc.’s data-driven mailing list services to ensure your customized pieces of mail reach convertible targets.