Why Direct Mail is the Ultimate Form of Marketing
Marketing has come a long way in the last 30 years. The internet has invented all kinds of new ways to put your product or service in front of consumers. But even with these flashy new marketing tools there has always been one way to get your product noticed, direct mail.
What is direct mail?
Advertising through the mail is as old as the postal service itself. It involves creating physical promotional material and sending it to prospective customers to drive business and increase awareness for your product or service. This form of marketing can be in the form of postcards, brochures, letters, flyers, newsletters, catalogs, coupon envelopes, and packages, is indirectly unsolicited through the use of mailing lists which leads to it sometimes being referred to as “junk mail.” But its versatility and its ability to sell has remained strong.
What is so great about direct mail services?
It is the perfect substitute for an actual sales person – In fact it may be even better. A good seller will go to a prospect, educate the prospect about your product, show them the benefits answer questions, and actively close the sale. But the physical presence of a salesperson, goading the prospect for the sale, presenting a sometimes heavy and sometimes misguided pitch, may turn a prospect off. Some consumers want the information, but they could do without the pressure. This is where direct mail can work as a salesperson. It presents the information, even gives the customer something they can show to friends and relatives and puts the decision to buy in their hands. Let them come to you because one they have decided they have interest, it is easy to close.
The look of your materials will say a lot about your product – Consumers will equate a slick, well designed direct mail piece to your company as a competent business, and your product as the best at what it does. Your marketing piece represents who and what your business is about so if you are offering a high-quality, professional service, your mailing needs to reflect that.
People love getting mail – And by sending them a direct marketing piece, you can be reasonably sure that the piece will reach its audience as opposed to an email that is either ignored, automatically sorted to junk mail, or immediately deleted.
With direct mail, you are bringing your message to its exact audience – Think of it as using a pencil to draw a picture instead of a can of spray paint. Your mailing lists can be one that you have cultivated yourself from former customers or one that you buy from a source that has tailored it to the exact audience you want.
It isn’t as expensive as you might think – Here is where Presort can help. If you are interested in a direct mailing campaign, we will help you make it a reality. Call us today and speak to our marketing experts about how you want your product presented, what other marketing your business uses, and your goals for your direct mailing campaign. We can design a campaign that will help you accomplish them.