Case Studies
An Earned Reputation for Success
Direct Mail Marketing Trends
By all accounts, direct mail service is one of the best opportunities in print services to increase your customer base all over the world. In addition, customers welcome and embrace it. Consumers prefer a direct mail service for receiving marketing and promotional information, and direct mail marketing instantly grabs customers’ attention. Presort has delivered more than two decades of elite solutions.
81% of Households Read or Scan Some or All of Their Advertising Mail
In addition, direct mail campaign and catalogs outperform other media in building traffic to a website, phone number, store, or other business outlets. Even the younger generation prefers mail!
- Brand Loyalty: Use of mail to connect with your customer.
- Customer Satisfaction and Retention: Programs to continue gaining return customers.
- Marketing ROI: Continued focus on returns from marketing programs.
- Multi-Channel Campaigns: Provide recipient choice, one channel driving to another channel.
- Personalization: Competitive intelligence, data mining, lead generation, eCommerce, 1:1 marketing, and CRM.
- SEO: Growth in spend of search engine optimization
- Social Marketing: Spending growth, the expertise of staff and agencies will be needed.
For example, 70% of consumers between ages 25 and 34 who receive bank statements read them on paper compared to 63% of consumers ages 50 to 64. Across all ages, most printed documents are read more than once and often for an average of three minutes. Lastly, mail is measurable. So marketers can track and account for the revenue generated from their marketing investments by direct mail.
Set Your Company Up For Success
Whether it’s direct mailing support, presorting, or warehousing storage, Presort Inc. is here to help perfect every aspect of your outreach strategy. Reach out to find out how we help organize a plan that makes all of your mailing and delivery efforts a seamless, yet productive procedure.
Prairie Hawk Dental
Prairie Hawk Dental sent out a direct mail campaign for new patients. After purchasing 18,000 records of addresses within the business’s radius, they sent marketing pieces out three times over four and a half months with the Presort Plus system. Our Presort Plus is an add-on service that is used in correlation with a direct mail campaign. It offers mail tracking, call tracking, Google follow-up ads to any of your clients’ campaigns, and is now integrated with Facebook.
Project Results:
- Impressions Online: 33,337
- Calls to the Office: 324
- Revenue From Mail: $48,741
- Conversions: 112 of these into new patients
Nelson Construction
Nelson Construction was looking for leads of homeowners who needed remodeling services. They targeted homeowners within a radius around their office with an annual income of over $100,000 and a home value of $200,000 or more. Nelson Construction sent 6,000 cards three times with the Presort Plus system.
Project Results:
- Impressions Online: 645,424
- Clicks on the Website: 222
- Calls to the Business: 46
- Revenue: Over $1 Million