Connecting with your audience through a well-planned and executed postcard campaign is exciting and rewarding when you have the right tools for the job. Reaching your target audience is easy when you know how to implement postcard ideas effectively with full-color imagery, special offers, and tailored mailing lists. Read our postcard advertising ideas and take your mail marketing campaign to the next level.
Postcard marketing strategies help you connect with your target audience through special offers, coupons, and advertisements introducing new products and services. While direct mail marketing may seem outdated compared to more modern avenues like social media and email, mail postcards are an opportunity to expand your overall marketing strategy and maximize engagement with your target audience.
Effective postcard campaign ideas include:
- Promoting products or services to existing customers
- Sending exclusive offers and coupons
- Reminding customers about abandoned carts
- Inviting customers to an event
If you’re savvy with mail marketing, you can use the data you gather from digital channels to enhance your direct mail campaign. Leverage relevant customer data to personalize your promotional postcard and send assets guaranteed to catch their attention.
Designing a high-quality postcard is an art. Luckily, we have a few tips to get you started.
Effective postcard ideas draw attention to your brand. Postcards reinforce your marketing strategy by offering striking, well-designed details that communicate who you are, what makes you unique, and what you have to offer the reader. They’re an effective way to introduce yourself to potential customers or remind existing ones you’re still invested in them.
Postcard campaigns come in many forms. Here are a few options to consider:
Recurring postcard campaigns occur regularly and remind customers of your products and services, upcoming events, and special offers. With a recurring postcard marketing campaign, you can reach new potential customers and stay in contact with your existing target audience.
Send a single postcard to an audience of your choice. A one-off postcard campaign is an excellent way to get your name out there and establish contact with potential customers. Once you’ve built a solid mailing list, you could shift to a recurring plan.
Abandoned cart mail marketing campaigns target online shoppers who fill their cart but exit before buying the products. Sending a postcard after the cart has been left alone for 24 hours reminds the customer of your products and services and entices them to complete their purchase. You can also include an exclusive offer or discount to sweeten the deal.
Your postcard has to do more than look good to drive long-term engagement. Your postcard idea must be relevant, readable, and feature an irresistible call to action (CTA). You need to pay attention to every aspect of the postcard—from color choice and structure to word choice and dimensions. Here are a few things to consider when building your postcard marketing campaign:
You should use all relevant data to personalize your mail postcard when appropriate. Targeted postcard campaigns that include something as simple as the recipient’s name, a recently purchased item, or custom URL more easily connect with their audience. Recommend products or services that you know are of interest to the customer based on data from your CRM.
Your promotional or testimonial postcard should drive immediate action. This can be anything from a special offer, coupon, or QR code. The best CTAs are to the point, like the following:
- Get $10 off your first order
- Schedule a consultation today
- Visit ___ to order today
- Follow us on Twitter and Instagram
Use bold, contrasting colors to highlight your call to action and drive eyes toward that element of the postcard. However, only highlight the most important messages on your postcard. If everything on your promotional postcard is vivid, the piece could be too noisy and difficult to read.
You risk overwhelming your recipients when you include too much imagery and text on your mail marketing assets. The more you jam onto your postcard, the more the recipient has to process. Critical features like special offers and your call to action can get lost in the fray.
Postcard ideas are most effective when they’re simple. Capture your target audience’s attention, deliver information, and drive action. Make your message easy to digest and provide clear next steps when applicable.
Your headline is the first thing the recipient reads. It has to capture their attention and persuade them to take a good look at your mail postcard rather than toss it into the trash. Hook the reader with a clear, concise, and compelling message.
Your central message should have the most prominent text on the postcard and stand independently. Don’t clutter the headline with extra text that distracts from the bold lettering. Communicate who you are and what you offer in one impactful line.
Applying color to your headline and other essential messaging is a great way to make your postcard idea pop. Choose shades that stick out from the background and make sense with your brand. For example, if you sell products and services that appeal to children, you could opt to use bright colors to appear lively and cartoonish.
No promotional postcard or business card is complete without contact information. Leave your recipient with everything they need to answer your call to action and reach out for the next steps. Asking your target audience to complete an action without offering the means to do it is frustrating and may damage your chances of a response. Avoid this by including your name, phone number, web address, and social media handles.
Carrying your postcard idea from a concept to a tangible asset when you don’t have the resources and strategies to pull through is challenging. Presort Inc. combines outstanding strategy, creative design, and high-quality products and services to generate sales for your company. Our multichannel marketing services make matching, tracking, and following up with your target audience cost effective and straightforward. Our creative design solutions support your postcard campaign with eye-popping images and crisp copy. We can also help you choose the ideal shape and size for your postcard to make sure it catches the attention of your target.
Ready to make your postcard campaign dream come true? Reach out to Presort Inc. today.