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Factors for Analyzing a Successful Direct Mail Campaign

Is your direct mail printing strategy effective enough? Starting up a direct mail campaign without having specific metrics in place is a recipe for disaster. If you’re not diligent about adhering to a set of predetermined factors to measure…

Tips for a Successful Holiday Direct Mail Campaign

Even with all the social media marketing and internet advertising, there is still no substitute for a smart, targeted, and well-designed direct mailing campaign. Direct mail is appropriate for any size business and are a great way to get your…

Direct Mail Digital Technologies

Intertwined Marketing Campaigns = Increased Audience Engagement In an era where marketing is more dependent on technology than ever before, it’s hard to fathom that direct mail marketing is something you need to get involved in. Sure, tech-heavy…

Postcard Printing

Make your mark with postcard printing. You might normally associate a postcard with a faraway place that your parents went to once, but they can be a whole lot more than that with the right marketing strategy. Postcard printing and mailing…

Why Direct Mail is the Ultimate Form of Marketing

Marketing has come a long way in the last 30 years. The internet has invented all kinds of new ways to put your product or service in front of consumers. But even with these flashy new marketing tools there has always been one way to get your…

6 Reasons Why Inventory Management is Important

Businesses keep inventory on hand for a variety of reasons, perhaps it is needed to quickly fill special orders, or respond to an unanticipated demand, or maybe to supply spare parts quickly. Whatever the reason, your inventory management systems…

Why Direct Mail Matters for Your Political Campaign

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Direct Mail Political Campaigns Are More Effective Than You Think! Political ads—you see them all the time, good or bad. This candidate hates puppies; how can they possibly be trusted to run our great state? Or, since they announced their…

Millennials and Direct Mailing

The internet is an indispensable part of everyday life for nearly everyone. Some more so than others, as millennials are spending a lot of time online, reading blogs, browsing social media, reading email. The internet provides everything that…

How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the…

5 Advantages in Outsourcing Your Statement Printing Needs

Printing and mailing may not seem like a difficult task; but when you’re a business, it can be a huge burden. Not only is it a lot of work to get the mail out accurately and on-time, but it also uses a lot of time and resources. If you…