Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten demographic or reinforcing support within your existing voter-base, increasing awareness for your candidate is the only way to make sure they get more votes than their opponent.
Because it’s such a highly-targeted and relatively inexpensive way to combine your field strategy with your communication platform, direct mail marketing is often one of the only forms of paid communication for smaller political races. So how can Presort give your political campaign the boost that it needs? We offer all the traditional regular and political DirectMail 2.0 product suite, plus:
- AddressMatch on Google
- Gmail Campaign
- Youtube Ads
- Voter District Targeting
Now that you know what Presort can offer your next political campaign, here are some helpful tips to make sure that your marketing strategy does exactly what it’s supposed to do, rather than leave you in the dust behind your opponent.
- There are three kinds of people who read direct mail marketing campaigns.
- 3-4 seconds (these “readers” take a quick glance at the headline, look for a picture, before putting the letter right back down without so much as a second thought.
- 10-20 seconds (they’ll stick around a little longer than the former, and check out the general information you have to offer on your direct mail piece)
- Full-on readers (these are the readers that are already informed about the election—they have an acute understanding of what’s going on, and are eager to read more about what information you have to offer)
- It’s never entirely clear how many of each kind of reader there will be before an election. It’s a good rule of thumb to assume that in a high-turnout election, you’ll have more of the 3-4 reader, while in lower-turnout elections you’ll generally have more long-form readers.
- Strategize to meet your audience’s demands.
- The success of a direct mail political campaign comes down to how well the mail itself conveys the message the campaign wants its audience to take away. That means you need to proactively identify your audience, stick to a rigid timeline for distributing, and find a unique voice that gets your message across without appearing forceful, arrogant, or untrustworthy.
- There is no one-size-fits-all solution.
- So, you’ve decided that a direct mail campaign is right for you—have you decided on what the best strategy for a rollout is going to be? Whether that’s making sure your solution is cost-effective, compiling a mailing list of targeted voters, or figuring out if political postcards or more standard pieces of mail works best for your strategy, don’t be rigid in your approach.
- What’s your angle? Your mail could include:
- Positive information about your client
- Negative information about the opponent
- Early-voting information
- Compare-and-contrast information about other candidates
- Other pertinent information
- Find a layout that works. Not all mail is created equal—find a strategy that makes your specific piece of mail stand out from the rest.
Ready to launch your political campaign into the stratosphere? With Presort, we give you all the tools you need for a cutting-edge, innovative direct mail campaign designed to attract the audience your client needs to get elected. Wasted time means wasted voters—lock down your election today, with Presort.