Create and track a successful omnichannel marketing campaign with our Presort Plus program.
What Is Presort Plus?
It is a seamless structure designed by our mail experts, and it maximizes the impact of your direct mail campaigns. When you use our Presort Plus program, we perform direct mail campaign tracking to measure how well your direct mail reaches your target audience. We also integrate social media into your campaign to help you target or retarget your audience.
Why Use Direct Mail With Presort Plus?
Direct mail may seem old-fashioned in our increasingly digital world, but direct mail pieces routinely have higher response rates than digital ads. Why? Ask yourself: would you rather receive a piece of personalized mail or a personalized ad online? There’s something special about receiving a physical piece of mail that’s individualized just for you. Also, your website has probably had many visitors who are interested in your brand, but aren’t on your mailing list. Presort Plus allows you to expand and retarget your direct mailing lists by assessing your website visitors and matching with their social media profiles.
Our Presort Plus Services
These services help you track your direct mail campaign’s effectiveness and integrate multichannel marketing strategies into it.
How Does Presort Plus Retarget Your Campaigns?
Presort Plus retargets website visitors who are interested in your products or services, but aren’t yet ready to buy or invest in them. Our analytics tools can assess who has visited your site recently and match your mailing list to their social media profiles. Then we track your mail pieces to ensure they reach every person on your mailing list. We also track the calls you receive after your campaign launches to see how many members of your target audience contact your business after they receive your mail pieces. We can also send targeted Facebook and Instagram ads to your mailing list members to keep them engaged with your campaign and brand. Ultimately, Presort Plus helps you use your website data to find new mailing list members and reach them with omnichannel marketing strategies.
What Are the Benefits of Presort Plus?
Presort Plus’s biggest benefit is the way it helps you integrate multiple channels into your marketing campaign. For example, you can put QR codes into your mail pieces to direct your audience members to personalized URLs. These web addresses present individualized landing pages or sites tailored to everyone’s different consumer habits to create positive user experiences. You can also target or retarget a campaign with our Social Match tool. This tool retargets your direct mail by matching the campaign to a list of Facebook and Instagram profiles to ensure your mail pieces reach interested consumers. These omnichannel approaches help you find the right consumer audience for your campaign and brand to increase response rates and overall customer engagement.
Improve Your Direct Mail Campaigns
If you’re ready to improve the way your direct mail campaigns reach potential customers, partner with us and take advantage of our Presort Plus program. It provides a seamless experience for consumers, bridging the gap between the physical and digital world to bring them to your business. We’re ready to help you implement this program for your brand.
So, what are you waiting for?
Contact your trusted Presort team today to learn more about this opportunity!