Why Use Direct Mail With Presort Plus?
Direct mail may seem old-fashioned in our increasingly digital world, but direct mail pieces routinely have higher response rates than digital ads. Why? Ask yourself: would you rather receive a piece of personalized mail or a personalized ad online? There’s something special about receiving a physical piece of mail that’s individualized just for you. Also, your website has probably had many visitors who are interested in your brand, but aren’t on your mailing list. Presort Plus allows you to expand and retarget your direct mailing lists by assessing your website visitors and matching with their social media profiles.