4 Digital Printing Advantages You Should Know for your Next Print Job

Many printing projects require quick turnaround times and variable data. This is where digital printing comes in. Digital printing is the specific method of printing directly from a graphics file or computer-generated digital image using a high-volume laser printer or high-speed inkjet printer.

Printing has made huge advancements over the years, and there are several advantages to digital printing that would make it an excellent option for your printing needs. Here are four benefits of digital printing services that you should know for your next printing project.

On-Demand Printing

When you print from a digital source, you have the freedom to choose the exact quantity you need for a particular marketing piece. Long gone are the “old days” of printing. You used to have to order large amounts of your piece of mail and store extras for future use. With digital printing, you print only what you need when you need it.

Quick Turnaround Time

One significant advantage of digital printing is the fast response time. There is minimal setup required, and the color is taken care of easily with a built-in color registration system that offers advanced color capabilities. Shorter lead times mean your job can be printed as soon as the creative production is completed.

Variable Data Printing

With the analog printing process, each customization had to be a different printing job. Digital media allows you to personalize each piece of marketing material. Each piece can be tailored to the audience it aims to reach. This is a powerful advantage when you are working from a target list. Even a small personal touch like a personalized greeting improves the response rate for a direct mail campaign. With digital printing, these customizations are possible and require no time at all.

Higher Quality & Options are Limitless

Choosing digital doesn’t mean compromising on quality. With digital printing, you can color match your data and this capability will guarantee accurate and vibrant color for the entirety of your project. You can also print using white ink, allowing you to get creative with marketing campaigns. Additionally, since digital is a non-contact form of printing (it doesn’t use plates), you can get creative with your material. Delicate fabrics and extremely thin paper can withstand the process of digital printing. With such a wide variety of colors and materials to choose from, it’s easy to see why digital printing is a popular option for direct mail campaigns.

High-Quality Digital Printing Services in St. Louis, MO

Presort, Inc. is a print shop that takes customer satisfaction to the next level. No matter what your idea may be for your direct mail campaign, we can bring your ideas to life. Contact Presort to find out how digital printing can help you engage with your customers.

Tips for Designing Your Marketing Materials for Print

While many companies believe that print is a dying medium, good marketers know that an effective marketing strategy includes a good mix of every medium, including print. Making direct mail a part of your overall marketing strategy is a cost-effective way to reach customers and a great way to personalize your message.

If you have ever considered a direct mail campaign for your business, you may be wondering “how much does print design matter?” A piece of direct mail is only as good as its design. Here are some tips for a beautiful print design that will make your next marketing campaign a success.

Incorporate Both Photos and Written Content

It is crucial that you incorporate both photos and written content when printing marketing materials for your campaign. Some people are visual learners, while other people will be more drawn to written content. An excellent piece of marketing materials includes both. Content should also be written in a way that allows readers to skim (use bulleted lists, sub-heads, etc.).

Strategically Organize Content

The way that you organize your content is important. For an impactful marketing campaign, the most important material should be placed in the highest area of visibility. Take time to understand how the recipient will interact with the piece, how their eyes will flow across the page, etc. The more you observe your own interaction with the piece and make changes accordingly, the better the user experience will be.

Know Your Audience

Marketing is reaching the right audience with the right message at the right time. Understanding the pain points a customer has and targeting them based on demographics will allow you to target the best marketing message and images that are relevant to them. Using a creative designer, you can print customized pieces of mail for individual customers.

Demonstrate Your Services & Tell Your Story

If possible, use this marketing campaign as a chance to tell your company’s story or to talk about your services in greater detail. A brochure has the power to show how impactful your brand truly is. Use behind-the-scene photos, stories, etc. to share more about your company.

Sharing all of your services can also increase the response rate, since a single campaign may not appeal to every customer. Sharing your services shows customers who may not be familiar with your business what your core competencies are. It also builds trust by demonstrating your ability to perform these services.

Professional Print & Design Services for Your Marketing Campaign

Several printing companies offer both design and printing services. For top-quality service, contact the team of professional at Presort. We provide both professional printing services and creative design services to make your next marketing campaign a success. Whether you need brochure printing, postcard printing, or flyers, Presort is the partner that you can trust for all of your printing needs for your next marketing campaign. Contact us today!


Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Tips for Custom Postcard Printing

To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign, or organization to stand out from the pile of mail your customers receive every day. With custom postcard printing, you’re getting your company’s information delivered right into the hands of your audience, while also standing out from dull, drab white envelopes and email that only serves to clutter an already-crowded inbox.

You might be able to reach more customers with emails and standard letters, but there’s something to be said about choosing quality over quantity. Sure, a deluge of letters might wear your audience down slowly over time, but it might be a good pivot to try and grab their attention with advertising that’s a little more thoughtful. It’s easy to overlook using a postcard printing service when devising your next marketing campaign—here are some reasons why you should embrace a more personal approach to your outbound marketing.

Stand out from the crowd

How many letters do you get every day? How many emails? It becomes easier and easier to ignore similar-looking envelopes or boring emails with “exciting offers” in the subject line if you receive hundreds every week. The most important thing you can do is find a unique way to set yourself apart from the horde of boring, bland mail people receive every day. With full-color postcard designs, you’ll make your postcard pop out. After all, your approach should always emphasize what sets you apart, not what makes you the same as everyone else. Grab your audience’s attention from the get-go with different sizes, fonts, and colors.

Find your brand’s voice

With run-of-the-mill marketing campaigns, the emphasis is always on quantity rather than quality. If customers can’t even differentiate what makes your brand unique, then there’s no reason why they should choose your company, organization, or campaign over anyone else. Design your postcard based on what you want to emphasize about your business so that when people see a card of a similar shape, size, and color-scheme, they’ll immediately identify that look with your brand.

Bolster your marketing with a well-rounded approach

Just because you already have an email campaign and direct mail campaign in the works doesn’t make it pointless to implement another plan of attack. Custom postcard printing can work in tandem with your existing marketing strategies so that they supplement your message rather than dilute it. Mailing services have been found to increase web traffic if they specifically mention where and how to get in touch with your brand online. Postcards are a great way to attract the right attention without having to worry about what the next step for your audience might be.

Now that we’ve outlined the benefits of custom postcard printing, we want to give you the tools you need to create your own successful marketing campaign. Here are some helpful tips to consider:

  • Identify your audience
  • Define your voice
  • Include pertinent information
  • Use engaging images
  • Select appropriate fonts, colors, and sizes.

Now that you know everything that you need to know, go engage your audience with a unique postcard campaign! You’ll attract the audience you want in no time.