Standard-size postcards are a great tool for “straight to the point” messaging. Because of their size, 6 x 4 postcards qualify for postcard first-class mail rates, which carry a lower cost than marketing mail rates. Just because it’s a standard size doesn’t mean it has to be a standard postcard.
One of the most beneficial aspects of larger postcard sizes is that they stand out from other mail pieces. And because postcards aren’t mailed in envelopes, they’re almost always read. At this size, you can design postcards to be vertical or horizontal, increasing your creative options.
When mailing standard or large sizes of postcards won’t do, consider the king-sized option. They’re an excellent option for consumer and business mailings and set themselves apart from other pieces. At this size, we can also design a postcard that makes great use of beautiful imagery.