How to Connect Your Audience With Presort Inc.
Instead of replacing mail, social media and the internet work hand in hand with it to create a more complete marketing experience. Advertising has changed greatly over the past few decades. The goal is no longer to get the message in front of as many eyeballs as possible. The goal, instead, is to connect with groups or individuals that are already inclined to have interest, to bring meaning to your products and services, and to show them how exactly your offering is something that is missing in their lives.
Presort Inc. will combine direct mail marketing with social media and the internet to create a campaign for your company that is:
Engaging – With a mailer that is perfectly designed, your company is put front and center. The right design can make an impression on a potential customer and create a memorable impulse to examine how exactly your product would benefit them. Direct mail also reaches customers when they are in a good mood. The USPS reports that 55% of people look forward to receiving mail. Think back to the last time you received a spam email or found a display ad blocking content on a website you wanted to read. Is that the impression you want to make with your advertising?
Convenient – Internet display ads and emails tend to make the consumer buy on impulse, and while this might be good if you are marketing gum or iced tea at a grocery checkout stand, it’s not the kind of response you are looking for if you are advertising IT or accounting services. Direct mail gives the consumer a tangible document that describes your product or service, explains the advantages it brings, and details how exactly the consumer can go about purchasing it.
Personalized – With direct mail, you can target a specific household. Even better, you can target a specific person in that household. This is an extremely effective way to engage someone who is willing to accept your message. Customizing a message to a specific consumer may seem like a lot of work, but when it translates into tangible responses, the return on your investment is well worth it.
The Most Telling Statistic? Direct Mail Continues to Be Effective.
Presort Inc. has helped hundreds of businesses just like yours use direct mail to reach individuals most likely to buy your products or services. It offers response rates far superior to the most expensive online marketing, you can customize your message to specific consumers, and there is no need to compete for attention. We have worked with direct mail for long enough to say in complete confidence that when used correctly, direct mail can translate to immediate and direct sales.
Call us today, share your marketing headaches and pain points, and let Presort Inc. show you how direct mail marketing is alive and well and how it can work for your business.