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Terms That Direct Mailing Professionals Need to Know

A brief glossary of some of the most widely used terms in the direct mailing industry. The printing industry is much more complex than you might think. Producing specialty mail pieces requires a very careful process that can only be executed…
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4 Reasons to Choose Direct Mail Marketing Over Email

Email vs. Direct Mail—They both get results, but even in a world that’s dominated by the internet, it’s better to take a traditional outreach approach. Technology has completely transformed the way that companies conduct business. When…
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How to Increase Your ROI Through Direct Mail Marketing

Make your direct mail marketing campaign a worthy investment by following these seven crucial tips: Although today’s world is dominated by digital technology, some traditional forms of marketing will never fade, and direct mail is a great…
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How to Build a Direct Mail Marketing Campaign for Ecommerce Businesses

Creating a direct mail marketing strategy will help you bring much more attention to your eCommerce site. Online shopping has been extremely popular since the great internet boom of the 1990s. Business eCommerce is more important than ever…