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Tips To Help You Design Engaging Direct Mail

Direct mail is a great marketing tactic to build rapport with your customers. A great mail piece is something that will make a lasting impression on your target audience. It speaks directly to the consumer and relays a message that resonates to their needs. Today, one of the most important components of a mail marketing campaign is the element of graphic design.

 

As experts in direct mail graphic design, we’ve learned the best approaches needed to pull off a successful direct outreach campaign. If you want to put together more creative direct mail designs, then make sure you practice these strategies:

Keep It Simple:

By now, you’ve probably heard the phrase, “less is more.” This is extremely vital when your company is putting together a mail campaign. When it comes to direct mail marketing, simplicity is the best approach to take. Don’t overfill your mail piece with pictures and long content. Use simple pictures and relevant information that is easy for readers to remember.

Be Brief And Quick To The Point:

Active images and a distinctive design are the most important parts of any tangible mail piece. A high-quality piece of mail always has one clear call to action boldly labeled. Aside from that, you want to use as little content as possible in order to get your message across. Be direct and use brief details.

Add Color:

When you are designing and printing mail advertisements, color is one of the essential elements that will enhance your piece. Use an eye-popping color that grabs the reader’s attention. An appropriate color scheme will trigger an emotional connection with the reader.

Utilize Imagery:

Adding graphics to your design is a great way to convey your message. A powerful image will stimulate the brain much faster than reading text. Be creative and avoid using  stock images as much as possible. Don’t over clutter the design with a bunch of different images. This can be overwhelming for your audience to look at. As a rule of thumb, it’s best to use two to three images per piece.

Use Sense-Appealing Elements:

Colors and graphics are usually the most exciting parts of your design, but it’s important to use the right ones. Additionally, it’s also important to design a piece that appeals to the rest of your senses. Don’t just create a design that looks great. Make sure the body of the document is a smooth, yet enticing texture. If you really want to make the right impression on your audience, then choose a comfortable texture like a glossy finish.

Size Appropriately:

When it comes to direct mail, the size of the finished product can be a major difference maker. There’s nothing wrong with standard postcards, but sometimes it’s best to go against the grain. Sending out prints that are noticeably larger or smaller will stand out to prospects and customers. This is a subtle way to differentiate you from your competitors.

Create Personal Messages That Resonate:

Personalization and authenticity are key to sending mail that will persuade your audience. Personalize your designs towards individuals on your mailing list. This shows customers that you genuinely care about solving their problems. Offering a personal service in your mail piece will show people that you have a trustworthy solution that serves their needs.

 

How To Make Direct Mail Work For Your Business

Over the years, digital marketing and social media have been making a splash in the advertising industry. This is a mass-marketing tactic that reaches large audiences quickly. If you own a business, it’s good to have the right people running these marketing campaigns, but even better to have a direct mail strategy equipped in your arsenal. Direct mail is a great way to make a personal connection with your target customers, but unfortunately, not everyone knows how to properly execute this type of marketing service.

 

As an experienced direct mail company, our team knows how to pull off a successful mail campaign. In return, this can help you generate better conversion rates and a more successful bottom-line. If you want to take your business to another level, then it’s important to practice these printing and mailing strategies:

Make Your Call-To-Action Clear:

When it comes to direct mail, it’s important to have a clear and concise motive labeled. You should have one, main call to action listed on the mail piece. This eliminates confusion and will help you generate the business that you’re looking for. Make your call to action jump out at the reader in the title or on another headline.

Use Split Testing Techniques:

Be unique with your postcard designs. When it comes to postcard printing, it’s important to have multiple copies and designs ready. Create different custom pieces to send to different people on your mailing list. Send two different designs out and see which one generates the most successful traction. If one design generates a higher response rate, then it’s probably best to utilize that type of custom design going forward. This sets the tone for the rest of your direct mailing campaign.

Check In On Your Customers:

Direct mailing is all about building loyalty and trust with your customers. If a prospect purchases one of your goods or services, then follow up with them to see what they thought about the solution. This will help you build a rapport with your customers and show the appreciation you have for their business.

Influence People To Visit Your Website:

Sending direct mail is a great way to cross promote the other services you offer. Entice readers to visit your website to learn more about your company’s solutions. It’s always a good idea to supply your prospects with a redeemable code or coupon that can only be activated online. This should help you generate more traffic, sales, and conversions from your website.

Personalize All Messages:

Personalization and authenticity are the key components to a successful mail marketing campaign. Tailor your message around the individual as much as possible. If they are a previous customer, try to bring up something that you know will interest them.This shows customers that you want to provide an honest service that solves their specific problems.

Use Brief And Relevant Content:

Don’t waste time cluttering your mailed piece with content. Be brief with your text and use relevant details that will stick out. The fact is that readers typically have a short attention span. No one wants to spend time reading a postcard that is flooded with words. Provide them with a piece that is direct, catchy, and meaningful.

 

How Direct Mail Can Boost Your Online Presence

As an experienced direct mail company, we’ve learned that this most important thing is to reach your target audience with the right mail pieces. With the evolution of digital technology, this has become easier than ever. It’s important to present your customers with a call to action that can only be accomplished online. Printing and mailing business cards and marketing assets is a great way to help you draw traffic to your company’s website. By utilizing the right marketing approach, you can expect to generate a greater ROI as a result.

These are some of the ways that direct mail campaigns can level up your company’s presence online:

Integrate With Your Digital Marketing Efforts:

Direct mail and digital strategy are a powerful  combination for search and reach strategies. When you send a direct mail piece, you usually have a higher response rate than any other outreach method. If you send a postcard printed to a client or prospect, your goal is to persuade the target to visit your website. In turn, this will help boost conversions that can only be accomplished online.

Reach Multiple Audiences Faster:

Direct mail is a less intrusive way to get your brand in front of the public eye. In order to effectively execute this outreach strategy, it’s good to analyze the traffic your website already brings in. This gives you the chance to see where most of your visitors are coming from. When it comes to mail marketing, this is an easy way for you to develop target lists early on. In turn, you’ll be able to distribute mass amounts of direct mail to the potential customers much more quickly.

Avoid Digital Roadblocks:

Digital marketing comes with many opportunities, but it also creates a lot of challenges to get around. For instance, an email advertisement can be easily blocked or filtered into a spam folder, never to be seen. Users install ad blocking software to deter digital ads away. Designers and copywriters spend long hours creating these pieces, so don’t let all the hard work go to waste. If you really want to make an impression on your audience, then it’s good to execute a direct mail marketing campaign as well. This ensures that the custom design at least reaches the intended prospect.

Compel Customers To Visit Your Website:

Who doesn’t love a discounted service? Sending direct mail is one of the best ways to inform people about sales, discounts, and reward opportunities. Motivate your prospects to visit your website by providing them with coupons to go along with your direct mail pieces. Customers that want to use the coupon will have to visit the website so they will be able to claim discounts, giveaways, and more. This usually results in people exploring your website to learn more about the other services that are offered.

The Importance Of Variable Data Printing

Marketing is constantly evolving and direct mail tactics are transforming with the evolution of digital technology. Nowadays, companies use high-quality software to put a personal touch on all mailed pieces. Businesses rely on variable data printing (VDP) technology to help create more engagements and responses from clients and consumers. If you are a business owner, it would be in your best interest to adopt VDP to boost the results of your marketing mailing campaigns.

 

New printing technology can bring a fresh new aspect to your marketing strategy. Take advantage of the top perks and watch your business grow right in front of your eyes. These are some of the ways that VDP software can help your business generate a greater ROI:

Build Attention-Grabbing Mailing List Data Sets:

Increase the response rates from customers and prospects by filtering out any sets of irrelevant data. With VDP technology, you have the ability to build specific mailing lists that pertain to different audiences. This software generates analytics and insights about where people live, their marital status, occupation, and so much more. Variable data printing is one of the best tools for you to utilize when you’re building a strategy for mailing campaigns.

Create Automated Mailing Processes For Multiple Locations:

When you are sending mail to businesses, make sure you send it to the right branch. If you are targeting a company with multiple franchises, it’s important to send your piece to a decision maker at his main office. Variable data printing allows you to print pieces that are most convenient for that targeted recipient. This helps if there are multiple store locations available. With VDP, you have the ability to see which address makes the most sense. You’ll get access to the zip codes and distances

Generate Analytics To Target The Right Market:

With variable data printing support, you have the ability to discover demographic data and consumer interest information. VDP offers sophisticated targeting applications so you can determine which audience is best to send mail to. With VDP software, you’ll always have the metrics you need to get the right reach. Additionally, you can also integrate VDM software to monitor website traffic and digital strategy approaches. Using VDM gives you the ability to detect the interest of your website visitors. If you run a digital advertisement, you can track how many engagements that specific ad generates.

Save Time And Money:

A variable data printing system will help you eliminate the frustration that comes with mass printing. With VDP, you have the ability to print the exact amount of mail pieces that you need. This eliminates waste and duplicate prints. In addition, VDP reduces the amount of time  spent on labeling. VDP systems grant users the ability to print addresses directly onto the mail piece. Just type in the information and when the piece is printed out, you have the advertisement ready to mail.

Create Custom-tailored Mail Pieces

Create custom-tailored mail pieces with VDP software.  Variable data printing systems give you a gallery of fonts, colors, and other custom applications to create an authentic marketing piece. Thanks to these advances in technology, you have the ability to create a piece that makes a direct connection to each client or consumer..

 

Tips for a Successful Holiday Direct Mail Campaign

Even with all the social media marketing and internet advertising, there is still no substitute for a smart, targeted, and well-designed direct mailing campaign. Direct mail is appropriate for any size business and are a great way to get your message in front of a targeted, motivated audience.  But it takes proper planning, the right target, and a great design to get noticed. Before you start to plan your campaign, here are some tips to help your holiday mailer on the right track.

Make sure you have the right target – How you go about choosing the right target is the most important part of your campaign. The greatest design in the world is meaningless in front of the wrong target. It’s pointless to send a postcard about roofing repair to an apartment complex, right? If you don’t have a working prospect list, you’ll have to find one that uses the right target criteria.

Make sure your mailer looks great – If your mailer looks dated and is poorly designed, it can do more damage than good. In fact, people will connect poor design to poor service. A better way is to design something memorable that shows your company as a vibrant, competent provider of a service or product. The content should be clear and free of typos, poor grammar, or misleading claims. The look should be colorful with pictures and easy-to-understand graphics. Your mailer should stand out, be relevant, and be useful.  This is an important way your piece will avoid being considered “junk mail.”

Use different sizes and colors – Larger and differently shaped mailers helps your piece stand out from the rest and gives you more room to add content which is more useful than standard postcards, or letter sizes. Color is an important factor to making your mailing piece stand out from the rest. Bright, vibrant hues of green and yellows are great ways to do this.

Anticipate a realistic response – If you send out 2,500 mailers you shouldn’t expect to close hundreds of new deals.  In fact, the response rate for a direct mailing campaign is between 6 and 3%. This figure should be used when trying to determine what kind of success you need to have in order for your campaign to be profitable.

Look at the competition – Remember that other companies are sending out mailers too and even if they aren’t direct competitors, you should get an idea about how they approach their mailer pieces. The best place to start is your own mailbox. Take a look at pieces that catch your eye and use those aspects for your next piece. Imitation is the best form of flattery after all.

Use QR codes – these make it very easy for a customer to scan and head to whatever online resource you want to send them to. This could be your homepage, a blog about your product offering for the holiday season, or a specific product listing on your site.

Track the response – Make it easy for you customers to contact you, but also remember to make it easy to track how they got to you. This will help you gauge the profitability of this campaign and give you feedback that will allow you to improve later campaigns.

Plan ahead – The best time to get your marketing materials in front of a customer is the week before Black Friday. Black Fridays are planned ahead of time nowadays as shoppers want to maximize their bargains and with your mailer in hand they can add your store to the list.

Presort can not only print and get your mailer distributed, we can assist you with the marketing research needed to find the most potential customers and make your campaign a success.  Call us today!

 

Postcard Printing

Make your mark with postcard printing.

You might normally associate a postcard with a faraway place that your parents went to once, but they can be a whole lot more than that with the right marketing strategy. Postcard printing and mailing services can be a huge boon for your company if done effectively—their high readability, cost-effective price, and high-quality, full-color design combine to make them a potent marketing tool in the right hands.

You might be hearing more and more noise recently about going digital. Pouring all of your resources into digital marketing isn’t necessarily a bad move, given how effective that’s proven to be for so many businesses. But if you do have room in your budget to diversify your options, it’s a no-brainer—more advertising platforms are better than less and spreading the word about what you have to offer across multiple mediums ensures that you gain traction in areas that otherwise might go untapped. We’ve highlighted some of the most pertinent benefits of printing custom postcards for your business so that you can effectively reach more potential customers than ever before.

  • They’re cost-effective: When it comes to deciding what marketing strategy you want to roll out for your business, the cost is an enormous factor. You must analyze which marketing strategy is going to yield the best results for the lowest price; as we mentioned above, diversifying your options is always a healthy decision if you’re looking to veer away from putting all of your eggs in one basket.
  • They’re measurable: Unlike convoluted, sprawling marketing campaigns, postcards offer a direct reflection on how effective your product is at reaching customers. You know how many you sent out, and you know how many inquiries or sales it generated. They’re perfect for test marketing—you can send out a small sample size and see what kind of response you get.
  • They’re versatile: Postcard printing services can be fine-tuned to meet your specific needs. There’s no one-size-fits-all solution—whatever you envision for your brand, whether it’s a specific font, color scheme, or image, printing postcards is one of the best ways to get that message across in a unique way.
  • They’re efficient: As soon as your audience receives your postcard, they receive the message—no opening tricky envelopes, no strings attached. Delivered right to your door, direct mail postcard campaigns are an effective way to get your information in the right hands without coming across convoluted.
  • They’re easy to produce: No more languishing around, waiting for your marketing campaign to finally roll out. Postcard printing gives you the opportunity to hit the ground running and get your message out quickly and effectively.
  • They’re ideal for targeted marketing: Not seeing the results that you anticipated with your advertising? It might be an issue with who your mail is being sent to. Targeted marketing is easier than ever with postcard printing. Make sure that your information falls in the right hands.

 

6 Reasons Why Inventory Management is Important

Businesses keep inventory on hand for a variety of reasons, perhaps it is needed to quickly fill special orders, or respond to an unanticipated demand, or maybe to supply spare parts quickly. Whatever the reason, your inventory management systems are vital to responding to these market demands quickly and efficiently. If you find your inventory methods are lacking, here are some reasons why it is important.

Increase employee efficiency – It is 5pm on a Friday and a customer calls for a replacement part. They are willing to pay more to expedite it, but it needs to be there Saturday afternoon at the latest. How does your business respond? Without an organized inventory process your business will find it difficult to respond to opportunities on these and profit from them. Your employees will spend the majority of their time digging through files and spreadsheets to make sure the product is available and in stock. Getting it there isn’t the issue, knowing you have it to send, is.

You will be able to close out more sales – If you are not sure exactly what is in stock and at what quantity, an employee can tell a customer that an item is out of stock when in fact it is available. A customer can be sent to a wrong store that should have an item, but your system isn’t capable of answering those kinds of questions.

You will be able to deliver on time – When your customer orders something and is told their products will arrive between a wide range of dates, it shows your company is not organized enough to fulfill a simple aspect of selling goods. This isn’t just poor customer service, it is bad business. Instead, a proper inventory management system will give you the ability to not only pinpoint a date for delivery but gives you the means to hit that target.

It is clear where your inventory is – It may seem like good customer service when one of your locations is out of an item and calls another to see if it is in stock there. On the surface this appears to be going the extra mile to help a customer, but the real issue is your system doesn’t allow them to know for certain that the item is there. A good inventory system will allow them to see this in real time and respond accordingly.

You will be able to order the correct amounts from vendors – Reorder points can be sent with ease when you have a solid inventory management system. This reduces cost when you are ordering things unnecessarily either through not knowing how much you have, or not ordering enough.

No need to duplicate purchase orders – A sophisticated inventory management system will either generate purchase orders automatically when your inventory levels hit a reorder point or allow you to create one from drop down menus which lowers the potential for errors.

Even small businesses that keep a minimal inventory on hand would benefit from even the most basic of inventory management systems.  Presort can help you find the right software and implement the right procedures to make sure that this aspect of your business is a strength and not a weakness.

Content Image Pressure Of Daily Newspaper |

Tips for Choosing the Best Commercial Printing Company

Finding the right printing company to help you implement an effective marketing strategy can make or break your company’s success. If you choose a provider that delivers sub-par work and makes it more difficult to reach your long-term business goals, then it could spell disaster for you trying to reach the audience you need to survive. So how do you differentiate between different commercial printing companies and identify which one’s right for you? We’ve listed some helpful tips below to help you make an informed decision before you decide what direction you want to go in.

  • Find out their scope: If the printing company you choose can’t maximize the reach of your direct mail marketing campaign, how can they attract the customers you need? Commercial printing companies vary significantly in how extensive their services are—while some shops might just be available for walk-ins, others might require more planning to fully implement your strategy. Make sure you’re aware of what you need from a printing company before setting up any type of long-term agreement. If the quantity of material they have in stock can take care of your entire campaign, then you’re in luck! Don’t rely on a provider that doesn’t have the resources you need to optimize your direct mail marketing campaign.
  • Ask for samples: Just because a printing company utilizes cutting-edge equipment doesn’t necessarily mean they know how to use it effectively. Before you meet with the company, make sure that you ask for printed samples—looking online at their past work doesn’t always tell the full story. See how their samples align with what you’re looking for for your next direct mail campaign. Your industry might have specific requirements for layout, content, and quality—see if the samples they provide are in keeping with your unique standards.
  • Collaborate: You know your industry better than anyone, and printing companies know there’s better than anyone. While it’s completely normal to come in with a very specific idea of what you’re looking for, keep in mind that printing companies are experts in their respective field. Collaborating on your direct mail marketing campaign can yield far better results than if you stubbornly reject their advice and input. Make sure the company you provide is open to your ideas and doesn’t resolutely shut down each and every suggestion you offer.
  • Customer Service: Don’t just reference the website—it’s easy to clever, well-written posts on a company’s website to convey a false sense of customer service. Get references from other customers. Make sure that you’re asking specific questions that give you more insight into how they deal with their customers so that there aren’t sudden surprises about how they handle things. Ask the printing company what resources they have available for you throughout the process—see if you’ll have access to a customer service representative while working with them.

Don’t leave any stone unturned! Thoroughly evaluate every provider you can find before choosing a commercial printing company for your next direct mail marketing campaign.