2025 USPS Promotions: What to Expect and How to Leverage Them for Your Business

With 2025 just around the corner, now is the time to familiarize yourself with the upcoming USPS (United States Postal Service) promotions. These programs provide postage savings, encourage innovation, and help businesses stay competitive in a digital-first world. Whether you’re new to direct mail marketing or an experienced marketer, 2025 USPS promotions can help your business save money and stay ahead of the curve.

Why USPS Promotions Matter for Your Business

As businesses continue to embrace physical and digital marketing strategies, the 2025 USPS promotions offer seamless ways to bridge these worlds. These promotions encourage businesses to adopt new technologies, engage the senses with creative designs, and maintain consistent customer touchpoints with First-Class Mail advertising. By participating, you can enhance your marketing campaigns and capture attention in a crowded advertising space—all while lowering your costs.

An Overview of the 2025 USPS Promotions

The USPS promotions for 2025 are expected to follow a similar structure to previous years, with an emphasis on innovation and customer engagement. Here’s a quick overview of what to expect:

1. Tactile, Sensory & Interactive Mailpiece Engagement Promotion

Capturing attention in 2025 means going beyond visual appeal. This promotion encourages businesses to use elements that engage multiple senses, such as textured paper, embossed designs, or even scented ink. Adding interactive components—like pull tabs, pop-ups, or other engaging features—gives recipients a reason to spend more time with your mailpiece, making it more memorable.

Discount: 4%
Registration Period: July 15 – September 1, 2025
Promotion Period: September 1 – December 31, 2025
Key Benefit: Postage discounts for incorporating sensory, tactile, or interactive elements into your mailpiece design, increasing engagement and response rates.

2. Emerging and Advanced Technology Promotion

Technology continues to reshape direct mail. This promotion supports the use of integrated technology, such as augmented reality (AR), virtual reality (VR), and near-field communication (NFC), which bridge the gap between the physical and digital worlds. Imagine recipients scanning your mailpiece with their phone to view a 3D product demo or instantly accessing additional information through NFC.

Discount: 3%
Timeframe: Pick your start date for 6 consecutive months
Key Benefit: Postage savings for incorporating emerging technology, creating a highly interactive and personalized experience for your audience.

Ready to take your direct mail to the next level? Presort can help you maximize your savings and engagement through the 2025 USPS promotions. Let us handle the logistics while you focus on growing your business.

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3. First-Class Mail Advertising Promotion

First-Class Mail continues to be a reliable and effective channel for reaching customers. With the 2025 First-Class Mail advertising promotion, businesses can enjoy postage discounts by using First-Class Mail to deliver personalized advertising and transactional mailpieces. This promotion helps you maintain continuous contact with your customers while ensuring your messages arrive promptly.

Discount: 3%
Registration Period: May 15 – July 1, 2025
Promotion Period: July 1 – December 31, 2025
Key Benefit: Postage discounts for using First-Class Mail for advertising, which helps maintain customer relationships and keeps your brand top of mind.

4. Reply Mail IMbA Promotion

Reducing customer barriers to reply makes encouraging customer responses easier. The Reply Mail IMbA (Intelligent Mail Barcode Accounting) promotion offers businesses postage credits based on the volume of reply mail received. Whether through Business Reply Mail (BRM) or Courtesy Reply Mail (CRM), this promotion helps drive engagement and customer action by incentivizing responses.

Registration Period: May15 – July 1, 2025
Promotion Period: July1 – December 31, 2025
Key Benefit: Postage credits for businesses that receive high volumes of reply mail, making it easier to encourage customer engagement.

5. Continuous Contact Through Direct Mail

Maintaining an ongoing dialogue with your customers is essential, and direct mail can be a key component of your strategy. By consistently reaching out with physical mail, you establish a personal touch that builds trust and loyalty over time. Combining this with digital follow-ups, such as Informed Delivery previews, strengthens your brand’s presence across multiple channels.

Discount: 3%
Registration Period: February 15 – April 1, 2025
Promotion Period: April 1 – September 30, 2025
Key Benefit: Leverage First-Class Mail promotions to create an ongoing connection with your customers through personalized, timely communication.

Add-Ons for Maximum Impact

To further enhance your campaigns, consider integrating add-ons that go beyond the basics. USPS promotions create a more engaging, interactive experience for your audience. Two key add-ons in 2025 are Informed Delivery and sustainability efforts.

Informed Delivery

Informed Delivery allows recipients to see a digital preview of their mail before it arrives in their mailbox. By adding digital content—such as clickable links, videos, or special offers—you can engage with your customers before the physical mail even arrives. This service increases visibility and helps drive customers from their mailbox to your website or online store.

Discount: 1% to mailer and 0.5% to eDoc submitter
Key Benefit: Enhance direct mail with digital previews through Informed Delivery, creating additional customer touchpoints before the physical mailpiece is even opened.

Sustainability

Sustainability continues to be a major concern for businesses and consumers alike. Many of the 2025 USPS promotions encourage the use of eco-friendly materials, recycled paper, and processes that reduce the environmental footprint of your direct mail campaigns. By opting for sustainable practices, your brand demonstrates a commitment to environmental responsibility—something that’s increasingly important to modern consumers.

Discount: 1%
Key Benefit: Postage discounts for incorporating sustainable practices in your mailpiece design, aligning your brand with eco-conscious consumers.

Succeed in 2025 With Presort in Your Corner

Presort has been helping businesses take advantage of direct mail for over 30 years. As experts in the field, we stay on top of the latest USPS promotions and trends, ensuring our clients benefit from the latest innovations in direct mail marketing. From designing interactive, technology-driven mailpieces to implementing sustainable practices, we handle every detail to make your campaign successful.

The 2025 USPS promotions present an incredible opportunity to lower your mailing costs and create memorable, engaging experiences for your audience. Let Presort help you navigate these promotions and take full advantage of the future of direct mail marketing. Contact us today to learn more about how we can make your campaigns more impactful and cost-effective.