Direct Mail Stats You Need to Know

Direct mail is an ever-evolving strategy that’s proven its importance time and again. But don’t take our word for it, check out a few direct mail stats for yourself:

• Consumers believe direct mail is 11% more personal, 17% more attention-catching, and 17% more trustworthy than brand emails. It’s the secret ingredient that adds an element of authenticity to your message.
• Imagine giving your audience what they truly desire. According to a consumer study, the top four benefits of receiving physical mail include having a tangible copy of information, the convenience of saving and referencing it later, the joy of stepping away from screens, and the ease of remembering its contents.
• Unlike digital messages that come and go in a flash, direct mail commands more of your audience’s time. Pre-lockdown, consumers spent an average of 13 minutes and 48 seconds with weekday mail and an impressive 25 minutes and 12 seconds on weekends. Post-lockdown, those times increased even further to 14 minutes and 24 seconds on weekdays and an astonishing 32 minutes and 24 seconds on weekends.
• When it comes to trustworthiness, direct mail reigns supreme. A staggering 87% of people find it more believable compared to just 48% for email. That’s a significant advantage in winning your customers’ confidence.
• Want your brand to leave a lasting impression? Direct mail is the key. 70% of people said receiving mail from a company gave them a better impression of the brand, making them feel valued as customers.
• When it comes to building authentic relationships, physical letters are a winner. 54% of people reported feeling more valued and connected when receiving personalized mail.
• Direct mail goes beyond momentary awareness. A study called “The Private Life of Mail” revealed that a staggering 60% of people reported that direct mail had a more lasting mental impression on them.
• Direct mail can tap into the emotions of your audience like no other. An overwhelming 66% of audiences reported that it was the right way to inform them, and 48% felt a deep sense of relevance in the messages they received.
• In a world crowded with screen-based advertisements, direct mail stands out. A remarkable over 50% of consumers say that direct mail makes more of an impression than any online ad.
• Here’s a surprising statistic that truly showcases the power of direct mail—40% of Americans look forward to checking their mail every day. It’s an opportunity to bring a smile to their faces and create a sense of delight.