As USPS faces ongoing challenges—from staffing shortages to processing delays—the risk of mail getting lost or stuck has increased. While regular mail may eventually arrive, the unpredictability of untracked mail can cost businesses time, money, and customer relationships.
Here’s what you’re exposing your business to when you forgo tracking.
- Lost or Delayed Deliveries: Without tracking, you have no visibility into whether or when a mailpiece has been delivered, making it difficult to respond to issues.
- Customer Complaints: If a customer doesn’t receive what they’re expecting, your business could be blamed—even if the delay is with USPS.
- Operational Disruptions: Important items like contracts, checks, or billing statements going missing can delay processes and disrupt daily operations.
- Increased Costs: Re-sending mail, fielding customer service inquiries, and resolving disputes all eat into your budget.
- Lack of Accountability: Without a tracking system in place, there’s no way to hold carriers or internal teams accountable for mailing performance.
- Missed Marketing Opportunities: Time-sensitive offers or campaigns lose impact when recipients get them too late—or not at all.
Failing to track mail can undermine even the most well-planned communication strategies. Incorporating mail tracking into your process helps avoid these setbacks and ensures your message lands as intended.