Presort Inc. will help your campaign get the most out of your direct mailing and social media.
Political Advertising is a Careful Science.
It is difficult to leverage the need to get a candidates platform noticed and understood while simultaneously balancing a limited and ever-changing budget. How your campaign handles political advertising in this 24-hour news cycle age is critical to gaining an edge, and keeping it.
This is how Presort Inc’s Political Power Up can step in and manage your campaign’s media and exposure. You need a media consultant that understands what works and what doesn’t, who knows how to combine social media and direct mailing for effective coverage, and has experience tying all these loose ends together. The Political Power Up is a very effective marketing tool that your campaign can leverage to maximise your campaign’s exposure.
Get your campaign seen by everyone, everywhere
Control your message and maximize your exposure with Presort Inc.
Presort Inc. has combined social media, technology, and the power of direct mail marketing for hundreds of customers and this political season, we are your number one resource for getting your campaign noticed and your message understood by more registered voters. Through our media and direct mail savvy, your campaign and candidate will demonstrate their ability to reach out to voters of all denominations, leading to higher exposure and a much improved conversion rate. Political Power Up is also effective for awareness campaigns for ballot initiatives, getting your message out there and understood by thousands of voters.
What is Included?
Social Match
Our Social Match service matches your mailing list to Facebook and Instagram user accounts. Your target market will not only receive an informative mailing, but will be delivered the same message on their Facebook feed, even before they visit your campaign website.
Mail Tracking
Know exactly when your direct mailing is hitting mailboxes. This allows you to time your brochures and infographics and generate more calls and online leads.
Informed Delivery
This feature by the US Postal Service allows recipients to see a digital preview of their scheduled mail. This is a grayscale image of each mail piece that is arriving in the mail that day along with a full-color ridealong ad. Yet another opportunity to drive campaign conversions.
Call Tracking
Get live updates and recordings of every call generated by your direct mail campaign. This can also tie directly to your social media strategy, meaning you get more information about potential voters regardless of the method they use to get more information about your candidate or campaign.
Social Media Follow Up
Take your online game to a new level with with our Social Media Follow Up services. Now when a voter visits your website from direct mail, we can have ads show up in their Facebook or Instagram newsfeeds.
District Targeting
This is a geographical target of people that are within your voting district. We accomplish this using both Google and social media to narrow your exposure down to specific neighboorhoods. We can further segment that demographic by identifying the highest probable voters. Criteria can include: congressional district codes, affinity audiences, age, gender, and household income.
Gmail Campaigns
The promotions tab in a user’s Gmail inbox can be used as a target for specific political advertising. Once any part of the ad is clicked, it opens to a full display email ad. This looks like a typical email with subject line, engaging content, and the option to save or forward the message.
YouTube Advertising
Display video ads right before your prospect watches the newest video from their favorite YouTube channel. This is a perfect way to get your message across and synergize it with existing content.
LEADMatch
With our ability to track and record all website visitors that come as a result of your direct mailing, you never have to guess about how effective your direct mail campaign was.
Interested? Call Presort Inc. for more information!
We are standing by. Call us today to find out more about how Presort Inc. can be the perfect media and advertising partner for your campaign. We can even use existing campaign assets for any mailing or display advertising you choose.
Ad Specifications:
Google Ads
Image sizes we accept
300×250
160×600
728×90
(Other sizes are acceptable, however these sizes work best with our systems)
File types we accept:
.jpeg
.png
.jpg
.gif
File sizes we accept:
150kb or less
Common Google content restrictions:
- No all black or all white backgrounds
- An outline is needed to differentiate the ad from web content
- Animation must be limited to 30 seconds or less
- Can’t say ‘click here”
- Avoid excess exposed skin including shoulders
Facebook Ads
File sizes we accept:
1200×628 pixels
File types we accept:
.jpeg
.png
.jpg
Design recommendations:
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link Description: 30 characters
(Your image should include minimal text)
Content Restrictions:
No more than 20% of the ad can be text.
YouTube Video Ad
File types we accept:
.avi
.asf
.mov (Quicktime)
.mp4
.mpeg
.wmv (Windows Media)
Maximum file size:
1GB
Duration:
Less than 3 minutes, 12 seconds
Gmail Ad
Logo:
Image size: minimum 144px x 144px; aspect ratio 1:1
Maximum file size: 150KB (1MB for header image and marketing image)
Text:
Name: up to 20 characters
Headline: up to 25 characters
Description: up to 90 characters
Image:
Banner Image: [650px x 300px] and [1000px x 300px]
Maximum image size: 1MB
Accepted image formats:
.jpeg
.jpg
.png
.gif (non-animated)
Mailing List
Your mailing lists must include district codes for District Targeting. Include e-mail addresses and phone numbers for higher match percentages on Social Match and Gmail campaigns.
Other political ad content restrictions:
Please do not include content or images that contain:
- Marijuana usage
- Gun control
- Reproductive rights/abortion laws
- Mudslinging
