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The USPS Postal Rates For 2021
2020 was an unconventional year for everyone, and one organization that experienced this more acutely was the US Postal Service. With rising costs, strange economic conditions, an aging delivery truck fleet, necessary steps taken to protect postal workers in the middle of a pandemic, and an increasing operational deficit, the USPS is looking to pursue every strategy possible to lower costs and ensure sustainability. Part of that means increasing rates on postage for parcels. The proposed rate changes for 2021 will arrive on January 24th, 2021.
Now that 2020 has unfolded, most of the letter postage rates have stayed the same. On the other hand, parcel shipping rates have experienced increases. The statistics below will help you determine how these rate increases will affect your shipping budget.
Don’t let the new postal rates hold you back. Work with the experts at Presort Inc. to develop the perfect outreach strategy.
Trust Presort Inc. With Your Next Direct Mail Campaign
For small and medium businesses, nonprofit groups, and government agencies, direct mail is an important marketing strategy. Never before have physical mail and digital media been more effective in delivering a message, targeting a specific audience, and providing granular data about how successful your campaign was.
Presort Inc. is an important resource in your next direct mail campaign. You’ll have your hands tied with everything from design, postage, and production costs to the entire shipping service and beyond. In addition, you’ll also have to plan for warehousing storage, presorting, and a whole other mess of services. With this in mind, you are probably not thinking about new postage rates. In the unfortunate case of this occurring, you may have to start from scratch and create a new mail marketing approach entirely—one that properly aligns with your budget.
While shipping and postage rates may increase, this doesn’t mean your marketing efforts should suffer. Instead of resorting back to the drawing board to come up with a new outreach strategy, let our experts keep your creative vision alive. We operate closely with the USPS, so we understand the complete ins and outs of the entire mailing industry. With us by your side, expect a perfectly executed outreach strategy despite having to deal with heavier mail expenses.