Types of Direct Mail

When people think of direct mail, the postcard is usually what comes to mind. It’s probably the most versatile, cost-effective direct mailing piece and when it is done properly, one of the clearest and most effective. While you can pack a lot of information on a simple card, the most effective strategies won’t do this. Instead, it will do two things: present a single idea or offer and give a clear call to action to take advantage of it. Presort Inc. can help you design an effective postcard that is eye-catching and contains a direct message and a strong call to action that will resonate with your audience.

At Presort Inc., we create customized brochures so your business has a concise, attractive, informative marketing tool. A brochure is best employed as a method of presenting a single, core product or service your business offers. It can be used to announce and describe something new, explain the advantages of what you offer, or give detailed instructions on how a procedure works. Presort Inc. will provide you with a wide array of digital printing brochure choices so that you can boost awareness of your brand in a way that is both factual and appealing. Our brochures come in different sizes and folds and we understand how the design of the brochure will dictate how effective it is.

When your company has a wide array of products, the catalog is your best option. Catalogs are more than lists and pictures of products, they are a reference to all the advantages your company can offer. A catalog can consist of special offers, showcase certain products, and educate your audience about what your company does and how it can solve their issues. Catalogs can contain a significant amount of editorial content that can give backstory to your company and your products. Presort Inc. knows how catalogs work, and we can print a piece that effortlessly explains what your business has to offer.

This is a more traditional form of direct mail. It’s a letter that can be used to extend a confidential, personalized offer. In fact, the more personalized the message the better. Letters are seen as a more professional way to convey information or an offer but, like postcards, the simpler they are the more effective they will be. When you want your direct advertising to look more professional and important, a lead letter is the best way to go. Our printing and mailing services can process large amounts of letters in a short amount of time.