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What the Best B2B Direct Mail Campaigns All Have In Common

Direct mail can provide some incredible ROI—when it is used properly. Whereas the internet can group people demographically depending on their online habits and shopping history, direct mail can reach potential customers geographically. This…
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Why Direct Mail Matters for Your Political Campaign

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Direct Mail Political Campaigns Are More Effective Than You Think! Political ads—you see them all the time, good or bad. This candidate hates puppies; how can they possibly be trusted to run our great state? Or, since they announced their…
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DirectMail2.0/Presort Plus Announces New Integration with Informed Delivery® From USPS

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On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging…