Presort Inc. supports your marketing research with postal mail surveys.
A Tried and True Data Collection Method To Grow Your Audience
What Is a Mail Questionnaire?
Mail surveys are an effective traditional method of gathering vital quantitative data. The concept is simple: a company sends questionnaires enclosed with a return envelope through the postal system. Participants who receive these mail surveys answer the questions and send them back through the mail.
The most effective mail surveys are simple and don’t ask too much of the respondent. Your mail questionnaire should be as short as possible with no open-ended questions. Because people aren’t used to receiving physical mail with their name and address listed, they’re likely to examine the letter more closely than an email, but if you ask too much of them, they could throw your mail survey into the trash.
The more data your company collects from a mail survey campaign, the more insight you have into how to reach potential customers and increase revenue. Presort Inc.’s mail survey services are a cost-effective and reliable way to reach new audiences. Our direct mail services allow you to send out mail questionnaires physically and collect data digitally.
Organizations should invest in mail surveys to inform their customer base of product or service changes or learn consumers’ opinions on certain matters. For example, fire departments need to send a mail survey to their community before requesting additional funding. Presort Inc.’s direct mail services allow you to creatively design and print questionnaires that are up to a professional standard and ensure engagement.
When you trust Presort Inc. to create and distribute your mail surveys, you have the following advantages:
Respondents are less likely to doubt the legitimacy of a mail survey than an exclusively online survey. Opening an anonymous link or message in your inbox could lead to downloading a virus or other malicious software. Unfolding a mail survey doesn’t carry any risk.
The response rates for mail surveys are lower than other marketing research methods, but physical mail has certain qualities that are hard to ignore. Deleting an email from an unfamiliar address is easy. For many, it’s a reflex. When someone’s holding an opened mail survey in their hand—one that’s short, to the point, and offers an incentive—they often decide to reply.
Respondents feel more comfortable explaining their views through writing than other data collection methods. For some customers, leaving written feedback is less nerve-racking than speaking in person or on the phone.
How you design and present your mail survey impacts your response rate. A questionnaire riddled with spelling mistakes or unclear instructions can be off-putting, leading consumers to pitch the paper in the trash rather than engage with it.
Presort Inc. carefully designs your mail survey materials to maximize engagement and increase response rates. When creating a mail survey, we ensure you have the following:
The cover letter in your mail survey can determine whether a respondent completes the questionnaire. A strong cover letter is your chance to make a proper introduction and leave a good first impression. Your message should be short, friendly, and well-structured. You should inform the reader how long the survey takes to complete and outline how they can send their response back to you.
When sending out mail surveys, one option for the mailing is to pay for the return envelope postage. it’s essential to pay for return postage with respondents. When consumers know that replying to a questionnaire won’t cost them anything, they’re more likely to finish the survey promptly, boosting your response rate.
Another way to improve response rates with mail surveys is to offer an incentive. When respondents know they’ll receive something valuable for completing your mail survey, they waste no time filling it out.
Any incentives your company provides should be relevant to your target audience. When you work with Presort Inc., we ensure your incentives are outlined clearly in your cover letter.
Not everyone wants to complete a paper survey. It’s a good idea to give your consumers the option to fill out a physical questionnaire or submit their feedback through an online survey. Including an online link in your physical mail survey is a convenient measure that makes data collection easier, increasing your response rates and the amount of quantitative data you receive.
Presort Inc. provides direct mail surveys your consumer base can respond to online. Our services are customizable, so you receive data in the exact form you want.
Presort Inc. Provides Unparalleled Direct Mail Services
Presort Inc. is dedicated to offering direct mail services that get you valuable marketing research results. We handle everything from bindery and mailing to warehousing. If you need professional brochure printing or catalog printing services, our team can help. Reach out today.