In modern marketing, it’s essential to embrace a multichannel approach to capture your audience’s attention and stand out in your field. Printed postcards allow you to avoid the challenges of digital saturation, overflowing inboxes, and fleeting online impressions, providing a tangible mail piece for your brand that cuts through the clutter. These compact yet impactful canvases pave the way for genuine connections, creating a lasting impression that sets your brand apart from the competition.
As your go-to provider of direct mail and print solutions, Presort, Inc. understands the art and science behind crafting postcards that resonate with your targeted audience. We’re here to guide you through the entire process, from initial ideation, design, and market research to custom printing and mailing.
Our comprehensive direct mail services ensure your postcards are visually stunning and strategically aligned with your campaign goals. We pay meticulous attention to every detail., from color selection and imagery to the choice of paper and finish, ensuring each postcard stands as a testament to your brand’s commitment to quality.
Standard-size postcards are a great tool for “straight to the point” messaging. Because of their size, 6 x 4 postcards qualify for postcard first-class mail rates, which carry a lower cost than marketing mail rates. Just because it’s a standard size doesn’t mean it has to be a standard postcard.
One of the most beneficial aspects of larger postcard sizes is that they stand out from other mail pieces. And because postcards aren’t mailed in envelopes, they’re almost always read. At this size, you can design postcards to be vertical or horizontal, increasing your creative options.
When mailing standard or large sizes of postcards won’t do, consider the king-sized option. They’re an excellent option for consumer and business mailings and set themselves apart from other pieces. At this size, we can also design a postcard that makes great use of beautiful imagery.
With Presort’s postcard marketing solutions, you can streamline your campaign and improve its efficacy. Here’s how:
Our custom postcards allow you to craft personalized messages that resonate with your targeted audience. By integrating variable data printing technology, each postcard can address recipients by name and incorporate content based on their preferences.
This personal touch sparks genuine connections and fosters a sense of inclusion that digital marketing often lacks. When your printed postcard reaches the mailbox, it becomes a tangible reminder of your brand’s dedication to their needs. This helps you improve engagement and response rates.
Presort’s printed postcards prove a visually captivating canvas to showcase the advantages of your goods and services. Our expert design team collaborates with you to distill complex messages into a visually appealing format.
Whether you want to highlight your services, success stories, special promotions, or more, our postcards enable you to maximize the impact of your marketing strategy. Through carefully chosen imagery and strategic layouts, your recipients can quickly grasp the value you bring to their lives. This can take them one step closer to conversion.
Our cost-effective postcard printing solutions allow you to optimize your budget and boost your campaign’s return on investment. With streamlined production processes and leading mailing strategies, we help you save on both printing and postage costs. Additionally, our postcards are lightweight and don’t require an envelope, which helps you reduce overall mailing costs. The high visibility and engaging nature of these mail pieces also improves the likelihood of responses and conversions.
Ready to streamline your marketing campaign and improve audience engagement? Presort proudly provides a number of postcard printing sizes, from standard to king-size.
Presort is about more than just ink and paper. We strive to harness the power to take your multichannel marketing to the next level. Our commitment to excellence goes beyond design and postcard printing—we leverage vast data sets and advanced analytics to ensure your campaign has the greatest impact.
We understand that successful campaigns start with understanding your audience. That’s why we’re committed to delving deep into the data, analyzing factors such as age, earnings, location, purchasing habits, vehicle histories, household data, and more. By pinpointing these insights, we help you craft an informed campaign strategy that resonates with your target audience, minimizes wastage, and maximizes your campaign’s effectiveness. The result? Higher response rates, increased conversions, and a tangible boost for your ROI.