What Size of Postcard Is Best for Your Direct Mail Campaign?
Postcards are still one of the most effective and budget-friendly direct mail pieces available. Presort Inc.’s variety of postcard sizes, UV-coated finishes, and areas for messaging and imagery makes them a customizable solution for mail campaigns of all kinds.
Whether you’re sending a standard-size postcard to thank loyal customers or a larger one to grab a prospective customer’s attention, we’re here to help you select a mailer sure to reach your marketing campaign’s objectives.
What Is the Standard Size of a Postcard?
The standard size of a postcard is 6” x 4”, but there are many common sizes of postcards. Presort Inc. also offers custom design and printing services for 6” x 9” and 6” x 11” postcard sizes. Regardless of the postcard dimensions you choose, our quick turnaround times help ensure they get to the post office for the fastest delivery times.
Tips for How To Design a Postcard
No matter what postcard size you choose, there are some best practices to consider, like:
- Use eye-catching color palettes
- Use a clear and concise call to action to stand out
- Personalize content whenever possible
6 x 4 (Standard-Size Postcards)
Standard-size postcards are a great tool for “straight to the point” messaging. Because of their size, 6 x 4 postcards qualify for postcard first-class mail rates, which carry a lower cost than marketing mail rates. Just because it’s a standard size doesn’t mean it has to be a standard postcard.
6 x 9 (Large Postcards)
One of the most beneficial aspects of larger postcard sizes is that they stand out from other mail pieces. And because postcards aren’t mailed in envelopes, they’re almost always read. At this size, you can design postcards to be vertical or horizontal, increasing your creative options.
6 x 11 (King Sized Postcards)
When mailing standard or large sizes of postcards won’t do, consider the king-sized option. They’re an excellent option for consumer and business mailings and set themselves apart from other pieces. At this size, we can also design a postcard that makes great use of beautiful imagery.
