Boost your automotive dealership and target the prospects most likely to visit your business with direct mail services through Presort Inc.
Direct Mail Will Transform Your Automotive Digital Strategy
It is difficult to avoid the impact that direct mail has when you want to spread awareness about your dealership. Unlike digital media, physical mail is hard to ignore. Even if a prospect is uninterested in what you have to sell, they still interact with your marketing piece and any time you can stay in front of that prospect, the more chances you have to get their attention. With Presort Inc. our direct mail analytics will get your marketing piece in front of interested prospects, ones who are likely to read and digest your materials.
Over the years we have had many successes with out automotive clients. Below are three of the most recent. Give them a read, see how our direct mail campaigns were able to spread their message, and see how we can do the same for you.
Client: Mobility Works
Location: Oakland CA
Campaign scope: 5,334 cards over 2 months
This client specializes in wheelchair accessible vans which means their target audience was very specific. From their campaign they received 509 click backs to their website and 18 calls. 18 may not seem like a lot of activity but with each wheelchair accessible van selling foer $35,000, those 18 calls could be very profitable. Closing on half of those calls would mean $315,000 in additional sales.
Client: Dan R’s Automotive
Location: Oregon, OH
Campaign scope: 6 separate mailings of 1,000 cards
From these six mailings, our client generated 1,300 social media followers and drove prospects to their website. From these visits they converted 48 calls. All from a targeted campaign that cost only $3,672. This client is a local automotive service company and this simple campaign developed their social media presence among local, interested prospects.
Client: The Cycle Shop
Location: Tampa FL
Campaign scope: Two mailings of 5,500 cards
This independent motorcycle repair shop received 145 unique phone calls and their online follow up ads were displayed 14,955 times to the prospects that visited their website. If only half of these calls turned into repair appointments worth $500, that would have converted into $36,000 in sales.
Presort Inc. Can Convert These Successes to Your Business! We will help you use data to your direct advantage to attract more customers to your location, boost your social media presence, track consumer behavior, and create a multi-faceted buzz about your business and what it offers.
Lead Match: An Automotive Dealer’s Powerful Ally
Direct mail can pinpoint not just a specific demographic, not only a specific geographic area, but individual prospects. Through DirectMail2.0 we can empower your dealership with the knowledge to track and measure the effectiveness of any direct mail campaign. You can track and record precisely who visited your website from your mailing and who did not. You also can see what actions those visitors took once they were on the site. This kind of insight represents the cutting-edge of direct mail marketing strategies and is a powerful tool your dealership can use to stay top of mind with prospects that matter most.
Your visitors won’t even have to take an action to notify you. With DirectMail2.0 and LeadMatch, you have direct access to a user-friendly dashboard that lists each mailing visitor, their data, and the actions they took while on the website. This data means your marketing strategies become more productive because you know for sure what’s working and what’s not.
