To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign, or organization to stand out from the pile of mail your customers receive every day. With custom postcard printing, you’re getting your company’s information delivered right into the hands of your audience, while also standing out from dull, drab white envelopes and email that only serves to clutter an already-crowded inbox.
You might be able to reach more customers with emails and standard letters, but there’s something to be said about choosing quality over quantity. Sure, a deluge of letters might wear your audience down slowly over time, but it might be a good pivot to try and grab their attention with advertising that’s a little more thoughtful. It’s easy to overlook using a postcard printing service when devising your next marketing campaign—here are some reasons why you should embrace a more personal approach to your outbound marketing.
Stand out from the crowd
How many letters do you get every day? How many emails? It becomes easier and easier to ignore similar-looking envelopes or boring emails with “exciting offers” in the subject line if you receive hundreds every week. The most important thing you can do is find a unique way to set yourself apart from the horde of boring, bland mail people receive every day. With full-color postcard designs, you’ll make your postcard pop out. After all, your approach should always emphasize what sets you apart, not what makes you the same as everyone else. Grab your audience’s attention from the get-go with different sizes, fonts, and colors.
Find your brand’s voice
With run-of-the-mill marketing campaigns, the emphasis is always on quantity rather than quality. If customers can’t even differentiate what makes your brand unique, then there’s no reason why they should choose your company, organization, or campaign over anyone else. Design your postcard based on what you want to emphasize about your business so that when people see a card of a similar shape, size, and color-scheme, they’ll immediately identify that look with your brand.
Bolster your marketing with a well-rounded approach
Just because you already have an email campaign and direct mail campaign in the works doesn’t make it pointless to implement another plan of attack. Custom postcard printing can work in tandem with your existing marketing strategies so that they supplement your message rather than dilute it. Mailing services have been found to increase web traffic if they specifically mention where and how to get in touch with your brand online. Postcards are a great way to attract the right attention without having to worry about what the next step for your audience might be.
Now that we’ve outlined the benefits of custom postcard printing, we want to give you the tools you need to create your own successful marketing campaign. Here are some helpful tips to consider:
- Identify your audience
- Define your voice
- Include pertinent information
- Use engaging images
- Select appropriate fonts, colors, and sizes.
Now that you know everything that you need to know, go engage your audience with a unique postcard campaign! You’ll attract the audience you want in no time.