Tag Archive for: direct mail marketing

4 Digital Printing Advantages You Should Know for your Next Print Job

Many printing projects require quick turnaround times and variable data. This is where digital printing comes in. Digital printing is the specific method of printing directly from a graphics file or computer-generated digital image using a high-volume laser printer or high-speed inkjet printer.

Printing has made huge advancements over the years, and there are several advantages to digital printing that would make it an excellent option for your printing needs. Here are four benefits of digital printing services that you should know for your next printing project.

On-Demand Printing

When you print from a digital source, you have the freedom to choose the exact quantity you need for a particular marketing piece. Long gone are the “old days” of printing. You used to have to order large amounts of your piece of mail and store extras for future use. With digital printing, you print only what you need when you need it.

Quick Turnaround Time

One significant advantage of digital printing is the fast response time. There is minimal setup required, and the color is taken care of easily with a built-in color registration system that offers advanced color capabilities. Shorter lead times mean your job can be printed as soon as the creative production is completed.

Variable Data Printing

With the analog printing process, each customization had to be a different printing job. Digital media allows you to personalize each piece of marketing material. Each piece can be tailored to the audience it aims to reach. This is a powerful advantage when you are working from a target list. Even a small personal touch like a personalized greeting improves the response rate for a direct mail campaign. With digital printing, these customizations are possible and require no time at all.

Higher Quality & Options are Limitless

Choosing digital doesn’t mean compromising on quality. With digital printing, you can color match your data and this capability will guarantee accurate and vibrant color for the entirety of your project. You can also print using white ink, allowing you to get creative with marketing campaigns. Additionally, since digital is a non-contact form of printing (it doesn’t use plates), you can get creative with your material. Delicate fabrics and extremely thin paper can withstand the process of digital printing. With such a wide variety of colors and materials to choose from, it’s easy to see why digital printing is a popular option for direct mail campaigns.

High-Quality Digital Printing Services in St. Louis, MO

Presort, Inc. is a print shop that takes customer satisfaction to the next level. No matter what your idea may be for your direct mail campaign, we can bring your ideas to life. Contact Presort to find out how digital printing can help you engage with your customers.

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Tips for Designing Your Marketing Materials for Print

While many companies believe that print is a dying medium, good marketers know that an effective marketing strategy includes a good mix of every medium, including print. Making direct mail a part of your overall marketing strategy is a cost-effective way to reach customers and a great way to personalize your message.

If you have ever considered a direct mail campaign for your business, you may be wondering “how much does print design matter?” A piece of direct mail is only as good as its design. Here are some tips for a beautiful print design that will make your next marketing campaign a success.

Incorporate Both Photos and Written Content

It is crucial that you incorporate both photos and written content when printing marketing materials for your campaign. Some people are visual learners, while other people will be more drawn to written content. An excellent piece of marketing materials includes both. Content should also be written in a way that allows readers to skim (use bulleted lists, sub-heads, etc.).

Strategically Organize Content

The way that you organize your content is important. For an impactful marketing campaign, the most important material should be placed in the highest area of visibility. Take time to understand how the recipient will interact with the piece, how their eyes will flow across the page, etc. The more you observe your own interaction with the piece and make changes accordingly, the better the user experience will be.

Know Your Audience

Marketing is reaching the right audience with the right message at the right time. Understanding the pain points a customer has and targeting them based on demographics will allow you to target the best marketing message and images that are relevant to them. Using a creative designer, you can print customized pieces of mail for individual customers.

Demonstrate Your Services & Tell Your Story

If possible, use this marketing campaign as a chance to tell your company’s story or to talk about your services in greater detail. A brochure has the power to show how impactful your brand truly is. Use behind-the-scene photos, stories, etc. to share more about your company.

Sharing all of your services can also increase the response rate, since a single campaign may not appeal to every customer. Sharing your services shows customers who may not be familiar with your business what your core competencies are. It also builds trust by demonstrating your ability to perform these services.

Professional Print & Design Services for Your Marketing Campaign

Several printing companies offer both design and printing services. For top-quality service, contact the team of professional at Presort. We provide both professional printing services and creative design services to make your next marketing campaign a success. Whether you need brochure printing, postcard printing, or flyers, Presort is the partner that you can trust for all of your printing needs for your next marketing campaign. Contact us today!

 

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DirectMail2.0/Presort Plus Announces New Integration with Informed Delivery® From USPS

On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging impressions and clicks by increasing exposure for specific users. When customers add Informed Delivery® to their multi-channel marketing campaign, they can expect to increase impressions by an average of 10-20%. With an expected 10-20,000 new users joining every day (according to USPS), you’ll be able to improve response rates and enhance your digital marketing campaign like never before.

How does Informed Delivery® work?

Every digital marketing campaign and direct mail campaign should be employed with the express purpose of increasing your audience—if the steps you’re taking aren’t generating the attention you need, then you’re putting your company at a disadvantage. Informed Delivery® enhances your client’s mailing piece with a clickable, full-color ad within the email sent by USPS. Driven by customer feedback, the integration will help clients track when and where their ads are opened, help customers see when their package is going to arrive, and much more. It makes customer service more manageable, it improves visibility for your product or service, and it promotes lead generation in a platform that before led to more ambiguity for businesses and their customers alike.

What is DirectMail 2.0?

Founded in 2015, DirectMail 2.0 is a cloud-based integrated marketing platform that helps small and medium-sized businesses launch, manage, and track multi-faceted digital marketing campaigns to expand the reach and return on investment (ROI) of their print campaigns.

Why should I use Informed Delivery?

Not every marketing platform is designed to optimize your strategy like Informed Delivery®. Digital and direct mail marketing campaigns can be difficult to track, leaving your digital strategy in flux with more questions than answers. The easiest way to generate brand awareness is to increase the reach of your digital campaign and make sure that your target audience has the option to give you more pertinent information than conventional marketing tactics. If you want to increase your brand’s visibility, simplify your tracking, and drive up the awareness around your marketing campaign, Informed Delivery® from DirectMail 2.0 is an excellent strategy for your business.

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