Many printing projects require quick turnaround times and variable data. This is where digital printing comes in. Digital printing is the specific method of printing directly from a graphics file or computer-generated digital image using a high-volume laser printer or high-speed inkjet printer.
Printing has made huge advancements over the years, and there are several advantages to digital printing that would make it an excellent option for your printing needs. Here are four benefits of digital printing services that you should know for your next printing project.
When you print from a digital source, you have the freedom to choose the exact quantity you need for a particular marketing piece. Long gone are the “old days” of printing. You used to have to order large amounts of your piece of mail and store extras for future use. With digital printing, you print only what you need when you need it.
Quick Turnaround Time
One significant advantage of digital printing is the fast response time. There is minimal setup required, and the color is taken care of easily with a built-in color registration system that offers advanced color capabilities. Shorter lead times mean your job can be printed as soon as the creative production is completed.
Variable Data Printing
With the analog printing process, each customization had to be a different printing job. Digital media allows you to personalize each piece of marketing material. Each piece can be tailored to the audience it aims to reach. This is a powerful advantage when you are working from a target list. Even a small personal touch like a personalized greeting improves the response rate for a direct mail campaign. With digital printing, these customizations are possible and require no time at all.
Higher Quality & Options are Limitless
Choosing digital doesn’t mean compromising on quality. With digital printing, you can color match your data and this capability will guarantee accurate and vibrant color for the entirety of your project. You can also print using white ink, allowing you to get creative with marketing campaigns. Additionally, since digital is a non-contact form of printing (it doesn’t use plates), you can get creative with your material. Delicate fabrics and extremely thin paper can withstand the process of digital printing. With such a wide variety of colors and materials to choose from, it’s easy to see why digital printing is a popular option for direct mail campaigns.
High-Quality Digital Printing Services in St. Louis, MO
Presort, Inc. is a print shop that takes customer satisfaction to the next level. No matter what your idea may be for your direct mail campaign, we can bring your ideas to life. Contact Presort to find out how digital printing can help you engage with your customers.