On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging impressions and clicks by increasing exposure for specific users. When customers add Informed Delivery® to their multi-channel marketing campaign, they can expect to increase impressions by an average of 10-20%. With an expected 10-20,000 new users joining every day (according to USPS), you’ll be able to improve response rates and enhance your digital marketing campaign like never before.
How does Informed Delivery® work?
Every digital marketing campaign and direct mail campaign should be employed with the express purpose of increasing your audience—if the steps you’re taking aren’t generating the attention you need, then you’re putting your company at a disadvantage. Informed Delivery® enhances your client’s mailing piece with a clickable, full-color ad within the email sent by USPS. Driven by customer feedback, the integration will help clients track when and where their ads are opened, help customers see when their package is going to arrive, and much more. It makes customer service more manageable, it improves visibility for your product or service, and it promotes lead generation in a platform that before led to more ambiguity for businesses and their customers alike.
What is DirectMail 2.0?
Founded in 2015, DirectMail 2.0 is a cloud-based integrated marketing platform that helps small and medium-sized businesses launch, manage, and track multi-faceted digital marketing campaigns to expand the reach and return on investment (ROI) of their print campaigns.
Why should I use Informed Delivery?
Not every marketing platform is designed to optimize your strategy like Informed Delivery®. Digital and direct mail marketing campaigns can be difficult to track, leaving your digital strategy in flux with more questions than answers. The easiest way to generate brand awareness is to increase the reach of your digital campaign and make sure that your target audience has the option to give you more pertinent information than conventional marketing tactics. If you want to increase your brand’s visibility, simplify your tracking, and drive up the awareness around your marketing campaign, Informed Delivery® from DirectMail 2.0 is an excellent strategy for your business.