Take the Guesswork Out of Your Direct Mailing Campaign
Take advantage of the information we can deliver with advanced measurement solutions.
Presort Inc. has the resources to help you make the most of a direct mail marketing campaign. One of the most challenging aspects of all the types of direct mail services is making sure you see the return on that investment. It can be difficult to know who came to you or your website because they were led there by your print and mailing campaign.
Today, through DirectMail2.0 and LeadMatch, Presort Inc. can empower you with the knowledge to track and measure the effectiveness of your direct mail. You can track and record precisely who visited your website from your mailing and who did not. You also can see what actions those visitors took once they were on the site.
Your visitors won’t even have to take an action to notify you. With DirectMail2.0 and LeadMatch, you have direct access to a user-friendly dashboard that lists each mailing visitor, their data, and the actions they took while on the website. This data means your marketing strategies become more productive because you know for sure what’s working and what’s not.
Verifying who came to your website via your mailing campaign and knowing what actions they took is a powerful tool, but LeadMatch doesn’t stop there. You also can generate a list of people who visited the website without being prompted by the direct mailing piece. These people represent a unique group of website visitors and possible leads for your organization. From this other side of the coin, you can create a whole new mailing list of people who have already shown interest in your products or services.
LeadMatch gives you the capability to grow your direct mailing campaign and assess success at the same time. These advanced measurement solutions are tools that can serve you well for years to come as you grow and shape your marketing tactics.
Take informed action to boost your marketing efforts on all sides.
Presort Inc. has always offered all the services you could need for direct mail services. We can give you the resources to find the greatest postage rate savings and still guarantee timely delivery. Our team works closely with the US Postal Service to expedite mail services such as:
With us, small businesses can enjoy the same direct mail services and low costs as larger corporations. We can combine the large volume of mail from companies of all sizes to deliver significantly lower postage and handling costs than you would have access to on your own.
All of these assets, combined with the measurement solutions of DirectMail2.0 and LeadMatch, equip your organization with everything it needs. You can reach your target list of potential customers and find a new target audience at the same time.
To learn more about LeadMatch and our advanced measurement solution systems, contact Presort Inc. today.