LeadMatch Can Verify the Success of Your Marketing Strategies
Presort Inc. has the resources to help you make the most of a direct mail marketing campaign. One of the most challenging aspects of all the types of direct mailing is making sure you see the return on that investment. It can be difficult to know who came to you or your website because they were led there by your print and mailing campaign.
Today, through DirectMail2.0 and LeadMatch, Presort Inc. can empower you with the knowledge to track and measure the effectiveness of your direct mail. You can track and record precisely who visited your website from your mailing and who did not. You also can see what actions those visitors took once they were on the site.
Your visitors won’t even have to take an action to notify you. With DirectMail2.0 and LeadMatch, you have direct access to a user-friendly dashboard that lists each mailing visitor, their data, and the actions they took while on the website. This data means your marketing strategies become more productive because you know for sure what’s working and what’s not.