Automated Mailing Services Makes Direct Mail Better

By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! If you choose to go the direct mail route, you want to have the best services available to get your message to the consumers, just the way you intended it. When you have best-in-class automated mailing machinery, this allows for ergonomically optimized workflow, which allows for more mail to be processed in a smaller amount of time. Time is money, so having the quicker, easier solution for client notification, billing or other automated mailing needs is always best.

Remove the hassle that wastes time and money when you work with a company with extensive experience in the postal service. When you utilize a company that knows what it is doing, you can receive the best advice on automated mailing services options that reach your consumers and maximize your return rate. A direct mail campaign—which in itself is highly effective with a strong 67% of online searches starting off by receiving a piece of direct mail, while 39% those people go through with the purchase—can be further optimized for best results with automated services! By implementing tabbing, polybagging, and scratch-off machines, you can make quick work of your project, no matter how many mailers you are looking to send out. Reaching more people in a shorter amount of time is always best practice in business.

Finally, when you use ink-jet addressing machines in automated mailing services, you enhance the full process. By individualizing the printing of addresses on envelopes for any size mailing list and having the ability to even print on glossy surfaces, you can stand out to your target audience. People see media advertisements everyday but few pay attention. When something like a piece of direct mail is in a consumer’s hand with their name on it, they are most likely to view and respond to the message. With sealing, inserting, labeling capabilities and more, automated mailing services can handle your every need of direct mail with your business.

Quick Guide to the April 2016 USPS® Rate Change

On April 10th, 2016, something will happen that hasn’t happened in nearly a century. The USPS® is decreasing postage rates! You heard it right. Rates will fall by an average of 1 to 2 cents per mail piece, depending on retail vs. commercial and the class of mail. This reduces most Mailing Services products, everything from First-Class® Mail to Standard® Mail. This change is due to an exigent surcharge being removed.

During the recession, the Postal Service was hit hard, therefore, it asked for a temporary, emergency price increase to recoup its losses that reach into the billions. Whether or not the Postal Service gained everything back, this agreement was meant to be an increase of 3 cents for only two years. However, it is now set to expire in April.

This 1-2 cent average decrease means that the Post Office is allowed to keep 1 cent per mail piece to contend with inflation. Regardless, this is good news for every mailer, as this is only the third time in history the price has dropped! (The last time rates dropped was in July of 1919 for a little more perspective.)

Take look below for some of the popular rate changes in detail. To look at all of the rate changes, go to The United States Postal Service Postal Explorer.

How the rates will affect letters

Traditional stamps are a postage mainstay. There are no hidden costs, no monthly payments and no permit payments. The highest percent change is a decrease of 4.3% for 3 oz. and 3.5 oz. and savings reaching into 5 cents per piece.

Metered mail for business is pre-printed, self-addressed envelopes that are ideal for shipping larger mailings, saving you time and money. Now you can save even more money with the price reductions. For example, the biggest change is with 3.5 oz. at -4.4%. The greater the volume, the better the savings.

How the rates will affect flat shipping:

Flats—which include large envelopes, newsletters and magazines—have sizes that range from 6 inches to 15 inches. You can talk to your mailer further about sizes, but if you have something a bit bulkier, then flat shipping is right for you and the prices are looking all the better. Once again, the highest rate decrease reaches up into 4.4% for a range of sizes.

How the rates will affect parcel shipping:

 

Parcels have hundreds of options, starting at 3 by 6 inches and up to 70 pounds. For packages so big, you might think that the prices would be outrageous, but, like all of the others, prices will also decrease significantly this coming April. Take a look below for some of the options and see how the changes, decreasing by 4.2% and more.

Once again, this is only a snapshot of the most popular options. For full details on all rate changes, go here. Now is the best time to take full advantage of cheaper prices. For example, when you get a direct mail campaign out the door, these pennies add up rather quickly. Talk to your mailer about starting one today.

 

Small, medium, large…we’ve got you sorted! Presorting services for all of your packages

We’ve got you sorted! Look below for more info:

Small (Letter Sizes from 3 ½ by 5 inches – 6 by 11 ½ inches; up to ¼ inch thick

  • Our letter sorting services are what we are known for! If you have even a handful of envelopes in your hand, then our discount bulk mail services can help you! The United States Postal Service, itself, recommends working with mailing services like our company. That way, you can avoid the cost of manual, in house letter mailing, which involves a lot of time and money out of your pocket. With our capabilities, we can process up to 35,000 pieces of mail per hour!

Medium (Flat Sizes from 6 by 11 ½ inches – 12 by 15 inches; ¼ to ¾ inch thickness)

  • For bigger campaigns—such as large envelopes and flat mail—we offer various options to get your information and products out to the right people. With our expertise in postal regulations, we can determine when it makes sense to fold a mail piece down to send as a letter or when response rates indicate you’d be better off mailing as a flat. And when utilizing our flat mail sorting mix, you’ll get the best possible rates with the fastest service.

Large (Hundreds of parcel options, all starting at 3 by 6 inches; up to 70 lbs. and doesn’t have to be rectangular)

  • In order to stand out from the rest, why not send some type of parcel? Well, with our Presorting services, it has never been easier. Whether you’re mailing a couple of parcels or a thousand, we will always have the warehouse space and the machinery to make quick work of it. Not to mention, our experience gives us the ability to deliver it quickly and efficiently. No matter the size of your package, we have the presorting service that is just right for you. We are always willing to help!

Presort Report: Campaign payback increases by 20% when using direct mail!

If you need to be convinced that direct mail still works, then just look at the study done by Printing Industries of America. When you weave direct mail efforts into your normal marketing campaign, the payback increases by an impressive 20%! That number sounds pretty good to us! Which is why we thought we’d give you 20 other facts about direct mail and ways to take full advantage of that 20%

  1. Direct mail is one of the most efficiently measurable marketing mediums
  2. With steady response rates over the many years, constant data makes direct mail consistently efficient
  3. 67% of online searches begin with seeing a direct mail publication
  4. 39% of those people actually go through with the purchase
  5. Those shoppers who receive a piece of direct mail spend an average of 13% more in their later purchases.
  6. 94% of people judge a piece by visual appearance
  7. They also make subconscious judgments about it within 90 seconds of initial viewing.
  8. For high impact when people receive direct mail, use odd format in order to create interest. Bulkier shapes, though more expensive, claim a high interest, so therefore they are more opened.
  9. Adding full color to a mail piece increases response rate by 45%. Using color makes it seem more exclusive than your average white.
  10. Color theory #1: Red themed mail pieces might denote love, life or warning
  11. Color theory #2: white themed mail pieces might denote cleanliness, purity or hope.
  12. Color theory #3: blue themed mail pieces might denote tranquility, trust or productivity
  13. Color theory #4: yellow themed mail pieces might denote warmth, support or liveliness
  14. Color theory #5: green themed mail pieces might denote growth, wealth or the environment.
  15. First impressions leave a heavy mark so be sure to have your direct mail piece branded, informative and well-designed.
  16. Can also incorporate laminate, special varnishes, foil blocking and tabbing. Get creative! (We can help!)
  17. 56% of people welcome mail that gives them useful information.
  18. 73% of consumers prefer mail for receiving new product info and offers (compared to only 28% who wanted emails)
  19. 40% of consumers say that they have tried a new business after they received a direct mail piece.
  20. On top of the 20% payback, you also receive an ROI of $12.57 in sales