You want to make sure your next direct mail marketing campaign is a success, but how do you make sure you get the results you need? Outsourcing your direct mail marketing to a full-service company is a great strategy for increasing brand awareness and reaching your target demographic. While your company may be experts in developing your product, marketing might not be your strong suit. There are a host of legal compliance standards, direct mail techniques, and other specific aspects of direct mail marketing that companies aren’t aware of that can lead to increased marketing costs and ineffective campaigns if you’re not careful.

Using Presort to outsource your next direct mail marketing campaign can be a huge boom for your company, and help you attract the specific customers you want using your product. Below are some benefits of working with a full-service direct mail company.

  • They’re already certified: Companies with next-to-no experience of direct mail marketing most likely aren’t aware of security qualifications they need to adhere to for their next campaign. You could hire a staff internally, but that would only cost you more money and most likely subtract from your advertising budget. Working with a full-service direct mail company with experience complying with legislation like the Data Protection Act (1998) and the GDPR (2018) is crucial for avoiding costly fines and keeping your campaign afloat.

 

  • Customized campaigns: Custom postcard printing and mailing services are one of many helpful solutions direct mail companies can offer. You want your marketing campaign to include the best parts of your product to build brand recognition, customer loyalty, and generate interest in your company. Presort provides custom printing services, mailing lists, and postcard designs so you can specialize your campaign to your exact standards.

 

  • They’re cost-effective: There are several services direct mail companies offer that is available at a lower price than an in-house team could offer. Presort provides savings through bulk mail ordering, sorting, and data analysis. If your in-house team is constantly trying to learn the ropes of a direct mail campaign, then you’re already wasting money. Choose a provider that has experience in the field and knows exactly what your brand needs to kickstart a successful marketing campaign.

At first glance, direct mail and digital marketing strategies don’t seem like they’d go hand-in-hand—in fact, most people see them as different as night and day, separated by a firm generational line. So, how can direct mail marketing strategies coexist in a landscape seemingly dominated by more modern virtual marketing? First of all, it’s important to note that the two aren’t mutually exclusive. Having a toe in each pool makes for an altogether well-rounded marketing approach and gives your company the best chance of reaching a broader audience. Here are some helpful ways a direct mail marketing campaign can not only coexist with your digital rollout but supplement it and increase your reach.

  • It gives your audience something to hold on to

Sure, sending an email is quicker than direct mail. But how much more cluttered is the average person’s inbox compared to their mailbox? Giving your audience something tangible to hold on to brings your company to life—you’re not a little box they can click out of without a second thought. Electronic information is significantly easier to discard and more difficult to trust. Direct mail marketing companies hone in on the idea that a letter is something personal that arrives at your specific home, rather than a simple email sent to hundreds or even thousands of people.

  • Your direct mail can actually direct traffic to your digital platform

It might seem like a roundabout way to generate web traffic, but including information in your direct mail is a great way to increase brand awareness and let people know about what next steps they need to take to use your product. Business owners rely on direct mail companies to generate urgency for their services by including helpful information in a letter; it’s easier to include more content in a letter than it is in a Tweet or Instagram post.

  • It’s cost-effective

Using a direct mail marketing strategy can result in significant cost savings for your next campaign. Presort’s customers save on marketing mail orders, so they can reach their target audience while spending less money than they would have had they just used a digital marketing strategy. With more money left over to spend on your digital marketing, you can have the best of both worlds.

  • It feels more personal

When building up your content before your next campaign launch, make sure that the targeted advertisements you’re sending out into the world are personal and specific. You don’t want your letter to simply end up in the junk mail pile. Digital marketing strategies are meant to reach a broad audience in as little time as possible, while letters—whether they’re envelope mailers, postcards, self-mailers, or other marketing materials—still have that personalized feel that digital marketing can’t lay claim to. Sure, everyone might be using social media these days (You should be, too!), but there’s still something to be said for the effectiveness of direct mail.

  • You can target a specific audience (and quantify useful data)

You’re probably wondering how direct mail marketing companies can claim that they can target audiences with the same precision and reporting capabilities as a digital marketing company. But direct mail campaigns rely on unique mailing lists to identify their target demographics, so their product reaches a specific audience that fits perfectly with their brand identity. Including coupons with barcodes also enables specific tracking, so you can see exactly where and how your audience used your product.

Give your business the best chance of achieving success—don’t limit yourself to one specific marketing strategy when you can have the best of both worlds.

By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! If you choose to go the direct mail route, you want to have the best services available to get your message to the consumers, just the way you intended it. When you have best-in-class automated mailing machinery, this allows for ergonomically optimized workflow, which allows for more mail to be processed in a smaller amount of time. Time is money, so having the quicker, easier solution for client notification, billing or other automated mailing needs is always best.

Remove the hassle that wastes time and money when you work with a company with extensive experience in the postal service. When you utilize a company that knows what it is doing, you can receive the best advice on automated mailing services options that reach your consumers and maximize your return rate. A direct mail campaign—which in itself is highly effective with a strong 67% of online searches starting off by receiving a piece of direct mail, while 39% those people go through with the purchase—can be further optimized for best results with automated services! By implementing tabbing, polybagging, and scratch-off machines, you can make quick work of your project, no matter how many mailers you are looking to send out. Reaching more people in a shorter amount of time is always best practice in business.

Finally, when you use ink-jet addressing machines in automated mailing services, you enhance the full process. By individualizing the printing of addresses on envelopes for any size mailing list and having the ability to even print on glossy surfaces, you can stand out to your target audience. People see media advertisements everyday but few pay attention. When something like a piece of direct mail is in a consumer’s hand with their name on it, they are most likely to view and respond to the message. With sealing, inserting, labeling capabilities and more, automated mailing services can handle your every need of direct mail with your business.

On April 10th, 2016, something will happen that hasn’t happened in nearly a century. The USPS® is decreasing postage rates! You heard it right. Rates will fall by an average of 1 to 2 cents per mail piece, depending on retail vs. commercial and the class of mail. This reduces most Mailing Services products, everything from First-Class® Mail to Standard® Mail. This change is due to an exigent surcharge being removed.

During the recession, the Postal Service was hit hard, therefore, it asked for a temporary, emergency price increase to recoup its losses that reach into the billions. Whether or not the Postal Service gained everything back, this agreement was meant to be an increase of 3 cents for only two years. However, it is now set to expire in April.

This 1-2 cent average decrease means that the Post Office is allowed to keep 1 cent per mail piece to contend with inflation. Regardless, this is good news for every mailer, as this is only the third time in history the price has dropped! (The last time rates dropped was in July of 1919 for a little more perspective.)

Take look below for some of the popular rate changes in detail. To look at all of the rate changes, go to The United States Postal Service Postal Explorer.

How the rates will affect letters

Traditional stamps are a postage mainstay. There are no hidden costs, no monthly payments and no permit payments. The highest percent change is a decrease of 4.3% for 3 oz. and 3.5 oz. and savings reaching into 5 cents per piece.

 

Metered mail for business is pre-printed, self-addressed envelopes that are ideal for shipping larger mailings, saving you time and money. Now you can save even more money with the price reductions. For example, the biggest change is with 3.5 oz. at -4.4%. The greater the volume, the better the savings.

 

How the rates will affect flat shipping:

Flats—which include large envelopes, newsletters and magazines—have sizes that range from 6 inches to 15 inches. You can talk to your mailer further about sizes, but if you have something a bit bulkier, then flat shipping is right for you and the prices are looking all the better. Once again, the highest rate decrease reaches up into 4.4% for a range of sizes.

 

How the rates will affect parcel shipping:

 

Parcels have hundreds of options, starting at 3 by 6 inches and up to 70 pounds. For packages so big, you might think that the prices would be outrageous, but, like all of the others, prices will also decrease significantly this coming April. Take a look below for some of the options and see how the changes, decreasing by 4.2% and more.

 

Once again, this is only a snapshot of the most popular options. For full details on all rate changes, go here. Now is the best time to take full advantage of cheaper prices. For example, when you get a direct mail campaign out the door, these pennies add up rather quickly. Talk to your mailer about starting one today.

 

If you need to be convinced that direct mail still works, then just look at the study done by Printing Industries of America. When you weave direct mail efforts into your normal marketing campaign, the payback increases by an impressive 20%! That number sounds pretty good to us! Which is why we thought we’d give you 20 other facts about direct mail and ways to take full advantage of that 20%

  1. Direct mail is one of the most efficiently measurable marketing mediums
  2. With steady response rates over the many years, constant data makes direct mail consistently efficient
  3. 67% of online searches begin with seeing a direct mail publication
  4. 39% of those people actually go through with the purchase
  5. Those shoppers who receive a piece of direct mail spend an average of 13% more in their later purchases.
  6. 94% of people judge a piece by visual appearance
  7. They also make subconscious judgments about it within 90 seconds of initial viewing.
  8. For high impact when people receive direct mail, use odd format in order to create interest. Bulkier shapes, though more expensive, claim a high interest, so therefore they are more opened.
  9. Adding full color to a mail piece increases response rate by 45%. Using color makes it seem more exclusive than your average white.
  10. Color theory #1: Red themed mail pieces might denote love, life or warning
  11. Color theory #2: white themed mail pieces might denote cleanliness, purity or hope.
  12. Color theory #3: blue themed mail pieces might denote tranquility, trust or productivity
  13. Color theory #4: yellow themed mail pieces might denote warmth, support or liveliness
  14. Color theory #5: green themed mail pieces might denote growth, wealth or the environment.
  15. First impressions leave a heavy mark so be sure to have your direct mail piece branded, informative and well-designed.
  16. Can also incorporate laminate, special varnishes, foil blocking and tabbing. Get creative! (We can help!)
  17. 56% of people welcome mail that gives them useful information.
  18. 73% of consumers prefer mail for receiving new product info and offers (compared to only 28% who wanted emails)
  19. 40% of consumers say that they have tried a new business after they received a direct mail piece.
  20. On top of the 20% payback, you also receive an ROI of $12.57 in sales