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Plan Your Political Mail Campaign with Presort

Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten…
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DirectMail2.0/Presort Plus Announces New Integration with Informed Delivery® From USPS

On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging…
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Pros of Purchasing a Business Mailing List for Your Direct Mail Campaign

You hear it all the time: “print is dead.” While companies are migrating to online advertisements and allocating less time and resources toward direct mail campaigns, there are still several benefits to the old-fashioned way. Purchasing…
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5 Tips for a Successful Direct Mail Campaign

There’s more emphasis than ever on digital marketing strategies and ubiquitous social media marketing these days. However glued people may seem to their computers and smartphones, it’s hard to beat the specificity and data collection of…
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Benefits of Working with a Full-Service Direct Mail Company

You want to make sure your next direct mail marketing campaign is a success, but how do you make sure you get the results you need? Outsourcing your direct mail marketing to a full-service company is a great strategy for increasing brand awareness…
Presortmay 125368018 |

How Direct Mail Works with Digital Marketing Strategies

At first glance, direct mail and digital marketing strategies don’t seem like they’d go hand-in-hand—in fact, most people see them as different as night and day, separated by a firm generational line. So, how can direct mail marketing…
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Automated Mailing Services Makes Direct Mail Better

By having total access to your intended market, direct mail is the best and most highly targeted form of marketing…and automation services are there to make direct mail easier! By having total access to your intended market, direct mail is…
Presortmay 125368018 |

Quick Guide to the April 2016 USPS® Rate Change

On April 10th, 2016, something will happen that hasn’t happened in nearly a century. The USPS® is decreasing postage rates! You heard it right. Rates will fall by an average of 1 to 2 cents per mail piece, depending on retail vs. commercial…
Presortmay 125368018 |

Presort Report: Campaign payback increases by 20% when using direct mail!

If you need to be convinced that direct mail still works, then just look at the study done by Printing Industries of America. When you weave direct mail efforts into your normal marketing campaign, the payback increases by an impressive 20%!…